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# ASSIGNMENT NO.1 STRATEGIC MANAGEMENT (MGT603) Due date: 22nd May, 2014

Assignment:
COMPETITIVE PROFILE MATRIX (CPM) is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix shows the clear picture to the firm about their strong points and weak points relative to their competitors.
Critical Success Factors:
Critical success factors are extracted after deep analysis of external and internal environment of the company. Obviously there are some good and some bad for the company in the external environment and internal environment. The higher rating display that company strategy is doing well to support this critical success factors and lower rating means firm strategy is lacking to support the factor.
Rating:
Rating in CPM represents the response of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor, rating range from 1.0 to 4.0 and can be applied to any factor.
Weight:
Weight attribute in CPM specifies the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct.

Note:
1. Critical success factors have been already ranked in the mentioned table. You have to assign weight to each critical success factor according their grading in CPM.
(You have to assigned more weight to the more important factors and less weight to the least important)
Assign rating to each Critical success factor according to your own usage of particular mobile network and its services.(5 marks)
2. Calculate the total weighted score. (5marks)
3. Compare the score of each competitor by interpreting the result in your own works and conclude the strong and weak competitor.(5 marks)

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anyone who can give idea...

koi tu idea de do ...

The Competitive Profile Matrix (CPM)
The Competitive Profile Matrix (CPM) identifies a firm's major competitors and their particular strengths and weaknesses in relation to a sample firm's strategic position.
The weights and total weighted scores in both a CPM and EFE have the same meaning. However, the factors in a CPM include both internal and external issues; therefore, the ratings refer to strengths and weaknesses, where 4 5 major strength, 3 5 minor strength, 2 5 minor weakness, and 1 5 major weakness.
There are some important differences between the EFE and CPM. First of all, the critical success factors in a CPM are broader; they do not include specific or factual data and even may focus on internal issues. The critical success factors in a CPM also are not grouped into opportunities and threats as they are in an EFE. In a CPM the ratings and total weighted scores for rival firms can be compared to the sample firm. This comparative analysis provides important internal strategic information.
A sample Competitive Profile Matrix is provided in Table. In this example, advertising and global expansion are the most important critical success factors, as indicated by a weight of 0.20. Avon's and L'Oreal's product quality is superior, as evidenced by a rating of 4; L'Oreal's "financial position" is good, as indicated by a rating of 3; Procter & Gamble is the weakest firm overall, as indicated by a total weighted score of 2.80 .

A Competitive Profile Matrix
AVON                           L'OREAL                PROCTER&GAMBLE
CRITICAL SUCCESS
FACTORS                WEIGHT    RATING SCORE     RATING SCORE         RATING   SCORE
Advertising                0.20          1       0.20            4      0.80              3         0.60
Product Quality          0.10          4       0.40            4      0.40               3        0.30
Price Competitiveness  0.10         3        0.30            3      0.30              4         0.40
Management              0.10          4       0.40            3      0.30              3         0.30
Financial Position        0.15          4        0.60           3      0.45               3        0.45
Customer Loyalty        0.10         4        0.40           4       0.40              2        0.20
Global Expansion         0.20         4        0.80            2      0.40              2         0.40
Market Share             0.05         1        0.05            4      0.20              3         0.15
TOTAL                      1.00                   3.15                   3.25                         2.80

Other than the critical success factors listed in the example CPM, other factors often included in this analysis include breadth of product line, effectiveness of sales distribution, proprietary or patent advantages, location of facilities, production capacity and efficiency, experience, union relations, technological advantages, and e-commerce expertise.
A word on interpretation: Just because one firm receives a 3.2 rating and another receives a 2.8 rating in a Competitive Profile Matrix, it does not follow that the first firm is 20 percent better than the second. Numbers reveal the relative strength of firms, but their implied precision is an illusion. Numbers are not magic. The aim is not to arrive at a single number but rather to assimilate and evaluate information in a meaningful way that aids in decision making.

Idea solution of requirement 1 and 2 are attached. It can vary from user to user. So, u can change the weight but remember the total weight must not exceed 1.00.

Attachments:

thanks

 Ufone Mobilink Zong Ranking/Scale (1=Very Important, 5=least Important) Critical success factors Weight Rating Weighted score Weight Rating Weighted score Weight Rating Weighted score 1 Advertising 0.25 4 1.00 0.15 4 0.60 0.20 4 0.80 2 Product quality 0.15 3 0.45 0.20 4 0.80 0.15 3 0.45 3 Financial position 0.20 3 0.60 0.25 3 0.75 0.20 3 0.60 4 Customer loyalty 0.25 4 1.00 0.25 3 0.75 0.25 3 0.75 5 Market share 0.15 3 0.45 0.15 2 0.30 0.20 2 0.40 Total 1.00 3.50 1.00 3.20 1.00 3.00

Fighting Falcon Shakeel  gud keep it up & thanks for sharing...

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please koi ye guide kar dai ke sirf table fill karna ahi ya detial bi daini hai according to weight and rating given to any company?

sadia krna table he he per kis bare me krna ye ni pta lg rha he

Please Discuss here about this assignment.Thanks

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tariq bhai ye solution theek hai? r u sure?

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