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# ASSIGNMENT NO.1 STRATEGIC MANAGEMENT (MGT603) Due date: 22nd May, 2014

Assignment:
COMPETITIVE PROFILE MATRIX (CPM) is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix shows the clear picture to the firm about their strong points and weak points relative to their competitors.
Critical Success Factors:
Critical success factors are extracted after deep analysis of external and internal environment of the company. Obviously there are some good and some bad for the company in the external environment and internal environment. The higher rating display that company strategy is doing well to support this critical success factors and lower rating means firm strategy is lacking to support the factor.
Rating:
Rating in CPM represents the response of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor, rating range from 1.0 to 4.0 and can be applied to any factor.
Weight:
Weight attribute in CPM specifies the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct.

Note:
1. Critical success factors have been already ranked in the mentioned table. You have to assign weight to each critical success factor according their grading in CPM.
(You have to assigned more weight to the more important factors and less weight to the least important)
Assign rating to each Critical success factor according to your own usage of particular mobile network and its services.(5 marks)
2. Calculate the total weighted score. (5marks)
3. Compare the score of each competitor by interpreting the result in your own works and conclude the strong and weak competitor.(5 marks)

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### Replies to This Discussion

g ye solution theek hai

Oye Allah key bandey or bandio, it is an idea solution and is correct as well. This may vary from person to person because it is based on assumptions. You may change the weights and rating.

Important thing is that the sum of all weights must not exceed 1.00.  Second important thing is that, how you interpret the results.

ye hi tu samj ni a raha mein table to complete kar liya hai bs ye samj ni a rha ke jo kiya hai us ko explain bi karna hai ya just weight score ke bd kam khatam

yr ye raatiing 4 3 3 44 kese de  hue he ap ne sadia

mujhe to requirment ke bhi nai smajh aa rhi kaise bnaon ?

mein tu just ye dekha hai ke mera view mein kn se company ke liya kn sa factor zada importance rakhta.
for example meiny zong to customer loyalty mein 2 rating di hai and weight rakha hai .25 .q ke mere khayal se is company ko mainly is per focus karna chaiye

plzzzzzz....koi ye bata dy k jo figure "weight" or "rating" main likni hy,kiya wo apny pass sy khud assume ker k likhni hy???ya ussy bhi calculate kerny ka koi specific process hy????

Right. it is the best method

 Ufone Mobilink Zong Ranking/Scale (1=Very Important, 5=least Important) Critical success factors Weight Rating Weighted score Weight Rating Weighted score Weight Rating Weighted score 1 Advertising 0.25 4 1.00 0.15 4 0.60 0.20 4 0.80 2 Product quality 0.15 3 0.45 0.20 4 0.80 0.15 3 0.45 3 Financial position 0.20 3 0.60 0.25 3 0.75 0.20 3 0.60 4 Customer loyalty 0.25 4 1.00 0.25 3 0.75 0.25 3 0.75 5 Market share 0.15 3 0.45 0.15 2 0.30 0.20 2 0.40 Total 1.00 3.50 1.00 3.20 1.00 3.00
Ager aap sab log assignment ka 3rd question zara ghor sy parhain tu samaj aa jay ge k aap log jo weight aur rating dy rahy hain un ko aapas may compair karna hy
k konsi company ka weighted score baqi companies k mukably may kum ya ziada kun aur keysy hy
aur end may conclusion dyna hy k sab sy strong kon hy aur sab sy weak
me ny teno ko pehly alag alag define kia hy aur pher conclusion dia hy.

yar solution ma zong ka weight 3.00 kw ha jb k baqi sb ka 1.00 ha

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