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Assignment:
COMPETITIVE PROFILE MATRIX (CPM) is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix shows the clear picture to the firm about their strong points and weak points relative to their competitors.
Critical Success Factors:
Critical success factors are extracted after deep analysis of external and internal environment of the company. Obviously there are some good and some bad for the company in the external environment and internal environment. The higher rating display that company strategy is doing well to support this critical success factors and lower rating means firm strategy is lacking to support the factor.
Rating:
Rating in CPM represents the response of firm toward the critical success factors. Highest the rating better the response of the firm towards the critical success factor, rating range from 1.0 to 4.0 and can be applied to any factor.
Weight:
Weight attribute in CPM specifies the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 means not important and 1.0 means important, sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct.

Note:
1. Critical success factors have been already ranked in the mentioned table. You have to assign weight to each critical success factor according their grading in CPM.
(You have to assigned more weight to the more important factors and less weight to the least important)
Assign rating to each Critical success factor according to your own usage of particular mobile network and its services.(5 marks)
2. Calculate the total weighted score. (5marks)
3. Compare the score of each competitor by interpreting the result in your own works and conclude the strong and weak competitor.(5 marks)

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Replies to This Discussion

 

 

 

 

 

Ufone

 

Mobilink

 

Zong

 

Ranking/Scale

(1=Very Important,

5=least Important)

Critical success factors

 

Weight

 

Rating

 

Weighted score

 

Weight

 

Rating

 

Weighted score

 

Weight

 

Rating

 

Weighted score

 

1

Advertising

 

0.20

4

0.80

0.20

3

0.60

0.20

3

0.60

2

Product quality

 

0.20

3

0.60

0.20

3

0.60

0.20

2

0.40

3

Financial position

 

0.20

3

0.80

0.20

3

0.60

0.20

2

0.20

4

Customer loyalty

 

0.20

3

0.60

0.20

2

0.40

0.20

2

0.40

5

Market share

 

0.20

3

0.60

0.20

3

0.60

0.20

3

0.60

Total

 

 

1.00

 

3.40

1.00

 

2.80

1.00

 

2.20

 

sabiiii  thanks for sharing 

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salam all,

if market shares and revenues of all the companies are different, their weights will also be different, how can be the weights are 0.20 and ratings are 3 for all the companies.

according to PTA, market share of March-2014 is as follows, so correct your solutions

http://www.pta.gov.pk/index.php?Itemid=599

Annual Cellular Subscribers

 

Mobilink

Ufone

Zong

Instaphone

Telenor

Warid

Total

Mar-14

38,154,534

24,570,563

35,210,948

0

35,210,948

12,939,428

136,469,886

same as market shares, the revenues of all the companies are also different, how can we give them same weightage of 0.20???

Its my viewpoint, if u r agree, correct them before submit. best of luck

are these the right Values...

for Solution 3  ???

What is Solution 3???

Shahbaz Hussain

 

 

Ufone

Mobilink

Zong

RANKING/ Scale (1= very important, 5 =  least important

CRITICAL SUCCESS FACTOR

Weight

Rating

Weighted score

Weight

Rating

Weighted score

weight

Rating

Weighted

1

Advertising

0.30

4

1.20

0.30

4

1.20

0.30

3

0.9

2

Product quality

0.20

2

0.4

0.20

3

0.6

0.20

4

0.8

3

Financial position

0.19

2

0.38

0.19

4

0.76

0.19

3

0.57

4

Customer loyalty

0.16

2

0.32

0.16

2

0.32

0.16

4

0.64

5

Market share

0.15

2

0.3

0.15

4

0.60

0.15

3

0.45

TOTAL

 

1.00

 

2.6

1.00

 

3.48

1.00

 

3.36

Shahbaz Hussain

MGT 603 assignment no. 1

 

 

 

 

 

Competitive profile matrix is used as major strategic management tool by the managers to know the weakness and strength of the firms as compared with the rival’s firms strategic position. Manager’s decisions now mainly depend on the competitive profile matrix and they decided the important strategic matters keeping in view the company strengths and weakness. In the CPM rating 1 represents major weakness and rating 2 shows minor weakness. In the above example Ufone has 4 minor weaknesses which must be overcome by the management of the company to retain in the market. Mobil ink has one minor weakness, one minor and 3 major strengths. ZOng has two major and three minor strengths.

 

In the above competitive profile matrix, mobilink is leader with the highest score 3.48. Zong is the second position dominating the Ufone. Ufone is the weakest competitors among these three with score 2.6

 

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