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Semester Spring 2011

“Strategic Management (MGT 603)”

This is to inform that Graded Discussion Board (GDB)

will be opened according to the following schedule

Schedule:

Opening Date and Time

May 25,2011 At 12:01 AM

Closing Date and Time

May 27,2011 At 11:59 PM

Topic/Area for Discussion

“ Strategies in Action ”

Note: The discussion question will be from the area/topic mentioned above.  So start learning about the topic now.

 Guidelines for Preparation:

 

For acquiring the relevant knowledge, do not rely only on handouts but watch the course video lectures, which can be downloaded for free from www.youtube.com/vu, and also use other reference books.

 

Important Instructions:

 

  1. The GDB will remain open for 72 hours
  2. The GDB will open and close at above specified date and time. Please note that no grace day and extra time will be given for posting comments on GDB.
  3. Your discussion should be more specific and brief in order to avoid negative impact.
  4. Use the font style “Times New Roman” and font size “12”.
  5. Your answer should be relevant to the topic i.e. clear and concise.
  6. Do not copy or exchange your answer with other students.  Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  7. Books, websites and other reading material may be consulted before posting your comments but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0).
  8. You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above.  Therefore, due care will be needed.
  9. Obnoxious or ignoble answer should be strictly avoided.
  10. You cannot participate in the discussion after the due date.
  11. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of the GDB is over.
  12. For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.
 

Views: 191

Replies to This Discussion

Total Marks 20
Starting Date Wednesday, May 25, 2011
Closing Date Friday, May 27, 2011
Status Open
Question/Description

Alternative strategies that an enterprise could pursue can be categorized into thirteen actions. Many national and multinational companies are currently implementing many of these strategies to make their business profitable. Below are the four companies which are trying to implement four of these alternative strategies. You are required to point out ONLY the NAME of strategy of these companies.

 

 

 

 

Example

Strategy

1

Ahmad Fabrics opening its own chain of retail fabric outlets.

?

2

GloAim Technologies spend more than one million in launching its various new advertising campaigns in order to boost up its sales in the field of software industry.

?

3

Sajid enterprises dealing with baby garments in Lahore and now introduced these baby garments in Islamabad and Karachi as well.

?

 

4

Unilever soap manufacturers developed a new mouth washing soap especially for child skin protection.

 

?

 











NOTE:

 

You are advised NOT to put the whole table in solution rather only point out the appropriate strategy against each company in numeric or bulleted form. Don’t forget to write the company name.

Answers 
1. Forward Integration
2. Marketing Penetration
3. Market Development
4. Concentric Diversification

 

Example

Strategy

1

Ahmad Fabrics opening its own chain of retail fabric outlets.

 

 

Forward Integration

2

GloAim Technologies spend more than one million in launching its various new advertising campaigns in order to boost up its sales in the field of software industry.

Market Penetration

3

Sajid enterprises dealing with baby garments in Lahore and now introduced these baby garments in Islamabad and Karachi as well.

 

Market Development

4

Unilever soap manufacturers developed a new mouth washing soap especially for child skin protection.

 

Product Development

thank you tariq bhai
See the attached file for another idea solution of MGT603 GDB Spring 2011
Attachments:
Answers 
1. Forward Integration
2. Marketing Penetration
3. Market Development
4. Concentric Diversification
i think this is best solution
Answers 
1. Forward Integration
2. Marketing Penetration
3. Market Development
4. Concentric Diversification

1- Ahmad Fabrics                 Forward Integration
2- GloAim Technologies           Market Penetration
3- Sajid enterprises             Market Development
4- Unilever soap manufacturers   Concentric Diversification                     

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