Please Discuss here about this assignment.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.
Concept - Market Penetration: A market‐penetration strategy seeks to increase market share for present products or services in present markets through greater marketing efforts. This strategy is widely used alone and in combination with other strategies. Market penetration includes increasing the number of salespersons, increasing advertising expenditures, offering extensive sales promotion items, or increasing publicity efforts. CASE: Infinix is a Hong Kong based smartphone manufacturer and a subsidiary of the Transsion Group. It has been entered in Pakistani market since September 2015, and launched two devices in Pakistan: the Infinix Hotnote and its flagship device, the Infinix Zero2. Both are mid‐range smartphones priced at PKR 12,900 and PKR 18,900 respectively which specifically targeted to the needs of teenagers and young professionals. Though it is established in 2013, Infinix has already established itself as a leading player in the smartphone/tablets market. Infinix has R&D centers in France and Korea and has manufacturing centers in China along with local subsidiaries in 60 countries worldwide. Infinix devices are available in Cameroon, Egypt, Ghana, Indonesia, the Ivory Coast, Kenya, Morocco, Nigeria, Saudi Arabia, Thailand, the UAE and now in Pakistan. Andy Yan, Group VP of Transsion Group and co‐founder, Infinix Mobility, believes that Pakistan is a strategically important market because of its young population and their increasing appetite for smartphones. The company’s vision is to provide high‐end devices at affordable prices and does this by using a unique ‘factory to consumer model’ which eliminates the use of distributors (thereby reducing channel costs substantially) and takes the smartphone directly from the factory to the consumer. To put this unique business model into action in Pakistan, Infinix partnered with Daraz.pk as its sole retail partner and Yan believes that this “strategic partnership ensures that we get direct feedback from our customers and improve our upcoming products in Pakistan.” For context, Infinix has similar partnerships in the UAE where it has partnered with ecommerce retailer Souq and in Kenya where retail is handled by telecom provider, Safaricom. In terms of how Infinix will deal with after sales complaints and services without a physical outlet or presence, Yan says the warranty can be claimed through Daraz.pk. Published in: http://aurora.dawn.com/news/1141211/infinix‐brings‐a‐new‐mobile‐business‐model Question: Despite of the affordable pricing and easy accessibility, the biggest challenge for Infinix is to establish a brand image in Pakistan’s cutthroat mobile handset market. You are required to suggest Infinix the suitable option (any five) to grab the brand image by following the principles of market penetration strategy.
any solution about assignment
Hello anyone who have any idea of solution to above assignment
Market Penetration is a business growth strategy in which a company executes initiatives to expand the customer base for its products and services within a certain market space. Market penetration can be both a measurement, and a projection of how successful newcomer businesses have been, or will be, against the established competition.
Infinix Mobile model Brand startups and early-stage businesses, market penetration are the first step toward business growth. Successful market penetration requires careful assessment. And perhaps the most import factor to assess is whether or not the time is right in the lifespan of the organization to attempt market penetration. Insight into that question can be gained by considering a set of related questions.
Choosing a market penetration strategy
v Increasing the size of purchase
v Maximizing the rate of product obsolescence
v Finding new uses for your product
v Advertising other uses
Entering foreign markets on the large scale is a serious commitment that requires significant resource investment to ensure success. Decisions of that magnitude have a lasting impact of the overall profitability of a brand, across all markets, and the cannot be easily reversed.
Mobile apps have moved beyond the stage of fads that are nice to have. Mobile app stores are global. A business app should be as well. Consider this: The number of mobile app Download by all Mobile company Like Infinix on Google Play Store.
Infinix Mobile Company comes as no surprise that software companies consider translating their product into many languages. It is surprising how many software company marketing departments underestimate the colloquial differences between countries.
Using the Infinix brand messaging to establish distinctions between one company and another is a tried and true market development tactic.
Entry into foreign markets begins with a list of decisions leading to a conclusion on cost–benefit. Some of those decisions include which markets to enter and when to enter them, at what scale, and in which manner, etc. The question of which market to enter will be determined by the long-run profit potential, which has several key factors. Some of those are the size of the target demographic, individual purchasing power, projections for job outlook, political and economic stability, and economic growth projections in the region.
Mgt 603 assignment solution
Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....