“Strategic Position and Action Evaluation matrix”
· To help understand how to prepare a strategic position and action evaluation matrix.
· To introduce the significance of company’s strategic position in the market.
· To understand how it is helpful for strategic formulation framework.
· Learner will be able to understand and prepare a space matrix for the organization.
· Learner will be able to assess the strategic position of the organization.
· The learner will be able to identify the appropriate strategies for improving the company’s
Umer fabric is a textile company working in Faisalabad since 2008.It is vertically integrated unit
covering complete range of operations from spinning to retailing.
Umer fabric offers a wide range of products and is capable of producing more than 70 million meters
of fabric per annum into garments. Since its inception they are working on the same principles without
taking any innovation in their products. Due to huge competition in the market, company CEO
(Mr. Ahmed) observed a major decline in market share and low market growth for his products. He
appointed you as a “strategic analyst” for this purpose to analyze the company’s strategic position in
Following are the key indicators of his company’s position.
nternal Strategic Position
Financial Strength (FS) = + 4
Competitive Advantage (CA) = - 4.5
External Strategic Position
Industry Strength (IS) = + 1.5
Environmental Stability (ES) = - 2.0
· Being a strategic analyst draw a space matrix according to the company’s strategic position and
discuss possible reasons of lying in specific quadrant. (15 marks)
· Suggest most appropriate strategies to the company according to the selected quadrant for
improving its strategic position. (15 marks)
· SPACE Matrix Template is available at LMS in Download section.
The Special Note: How can you avoid zero marks status?
You are encouraged to consult both online and offline sources with objective to enhance your
understanding of the topic of the assignment. But consulting the sources does not mean that you start
copy-paste the material from sources. If you do so you will certainly lose marks or your assignment
will be graded zero on account of copying from a source. The workable strategy is to consult the
source, enhance your knowledge and write in your own words. A special instruction regarding how to
attempt the assignment is given in the announcement because it has been observed that many site and
blogs are promoting the culture of cheating and copy/paste among the students and adversely
damaging the grades and career of VU students. You all are requested not to copy or read such substandard
answer that not only kills the creativity but also sabotage the career as well.
Best of luck!
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How do I construct a SPACE matrix?
The SPACE matrix is constructed by plotting calculated values for the competitive advantage (CA) and industry strength (IS) dimensions on the X axis. The Y axis is based on the environmental stability (ES) and financial strength (FS) dimensions. The SPACE matrix can be created using the following seven steps:
Step 1: Choose a set of variables to be used to gauge the competitive advantage (CA), industry strength (IS), environmental stability (ES), and financial strength (FS).
Step 2: Rate individual factors using rating system specific to each dimension. Rate competitive advantage (CA) and environmental stability (ES) using rating scale from -6 (worst) to -1 (best). Rate industry strength (IS) and financial strength (FS) using rating scale from +1 (worst) to +6 (best).
Step 3: Find the average scores for competitive advantage (CA), industry strength (IS), environmental stability (ES), and financial strength (FS).
Step 4: Plot values from step 3 for each dimension on the SPACE matrix on the appropriate axis.
Step 5: Add the average score for the competitive advantage (CA) and industry strength (IS) dimensions. This will be your final point on axis X on the SPACE matrix.
Step 6: Add the average score for the SPACE matrix environmental stability (ES) and financial strength (FS) dimensions to find your final point on the axis Y.
Step 7: Find intersection of your X and Y points. Draw a line from the center of the SPACE matrix to your point. This line reveals the type of strategy the company should pursue.
kindly help in 2nd question.............
any one have solution of this assignment plz plz plz send me plz
plz solution send karin.today is extra day plzzzzzzz
kisi ko koi khayal hai hum gareeboon ka ?
Sir Tariq Bhai,
Ab hum se mazaq to na karen :-( aysa solution de k
ap ne MGT602 ka solution dya ha :-(
bhaie yeh kon c assignment share kr rahe ho .. kuch khuda ka khoof kro yar. . phele he assignment ni mil rai r ap mazak kr ray ho
Bhiya wo khtay han na K NAQAL k lia bhi AQal ki zaroort hoti ha,,,, But I thing is Clear & Sure this site is Most useful against an other's sites for study.
Still no solution :-(