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MGT603 Assignment No 01 Solution & Discussion Due Date: 16-11-2017

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Strategic Management( MGT603)

Assignment No.01


Naseem Fiaz Masih



Meaning of Mission Statement:

An Enduring Statement of Purpose

A Declaration of A Firm’s existence.

Mission is the purpose of or a reason for organization Existence. Mission is the well convincible statement included fundamental and unique purpose which makes it different from other organization. It identifies scope of it operation in term of product offer a market served. Mission also mean what we are and what we do.

According to mentioned case in the Assignment“Yes Foods( Pvt ) Ltd have a unique mission. There is so many varieties of fast foods products they want to extend their foods not inside country but outside the country in different places and areas.

Broad Mission:

It’s a broad mission of Yes foods Pvt Ltd to offer their product and services in the market. It is wider sense which creates a little bit confusion among employees due to its broad sense.


Being a Manager of Yes Foods there are some suggestions for developing mission statement.

1-      Do not offer the customer only  your product, but also attractive product.

2-      Offer the customers that our product is give you satisfaction and comfort.

3-      Offer to the customers that they are totally secure and safe and sound to eat our products.

4-      Don t offer to customers records of your products, customers want to leisure and sound of music therefore provide them according to their wishes.

5-      Customer says don not offer me things, offer me ideas, emotions, ambience, feelings and benefits .

6-      A major suggestion for developing business mission to attract customers who give meaning to an organization.

7-      A Classic description of the purpose of a business reveals the relative importance of customers in a statement of mission.

8-      It is the customer who determines what a business is. It is customer whose willingness to pay for good food and services convert economic resources into wealth and things into goods.

9-      Always prefer to the customer not to your product.

(B) A one line vision statement to yes foods Pvt Ltd .

Vision statement call a picture of your company in the future. Vision statement is inspiration of Yes Foods Pvt Ltd. It is a frame work and planning of the company. It is a critically essential that management and executive agree on basic vision, which the organization endeavors to accomplish over a period of time.

Yes Foods Pvt Ltd going to introduce their product on the world level it should search out the market and well aware of rates and quality of different organizations which are already serving in the market on the international basis.


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