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MGT603 Assignment No 02 Solutoin & Discussion Due Date:09-01-2013


The case:

Nestle is the world’s leading nutrition, health and wellness company. Its portfolio covers almost every food and beverage category – giving consumers tastier and healthier products. The group’s products included beverages, milk based products, ice creams, noodles, cerelac, chocolate & confectionaries, prepared dishes and pharmaceutical products. Nestle primarily operates in Europe, the Americas, Asia, Aceania and Africa. The group is headquartered in vevey, Switzerland and employee 283,000 people.

Nestle has number of strong points over its competitors such as brand strength, product innovation, good research and development, strong financial position, good market share and low overhead cost while in a market there are various opportunities available for them e.g. expansion, product offerings and global hub etc.

Nestle owns several different strategic business units (SBUs). One unit emphasizes on milk products and nutrition such as “milk pack”, where the firm has a large share in a market that is not growing. Another unit of Nestle produces “Mineral water”, a market that has high share while competing in a fast growing industry. Nestlé’s unit of prepared dishes and cooking aids produces “magi noodles”, where the firm has a low share in a market that is growing rapidly. Finally, Nestle makes “chocolates”, a product with low market share while competing in a mature and slow growing industry.

The requirement:

Q # 01:

Being a strategic decision maker, you are required to identify the Quadrant of the mentioned products of Nestle by using BCG matrix and also suggest appropriate strategies to the company according to selected quadrant.

(20 marks)

Q # 02:

After analyzing above mentioned information, you are required to generate at least five SO strategies. (5 marks)


24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.


Guiding Note:

Your answer should be in;


You are not required to draw the BCG matrix in Question # 01


Just mention the quadrant name in which each product fall i.e. Star, Cash cows, Question mark and Dogs and suggest appropriate strategies.


Each product contains 5 marks: 2 marks for identifying right quadrant with reasoning and 3 marks for suggesting appropriate strategies.


In question # 02 just write down the SO strategies for the company


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Replies to This Discussion


Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. 

So, Start it now, replies here give your comments according to your knowledge and understandings....


yi question to abi tak aya hy ny h

Kindly help us reardiing to the solution of the  assignment because last date is tomorrow please guide and help.

yaar koi solution upload kr do...........!

Here four product i-e milk pack,maggi,mineral water and chocolates...we are to identify that in which quadrant they fall..and also suggest the strategy for each in question no 1....

so, we have 4 quadrants i-e

Cash cows


question mark


1.milk pack falls under cash cow coz large market share in slow growth industry

2.chocolates falls under dogs coz of low market share slow growth industry

3.maggi noodle are question mark i.e low market share fast growth industry

4.mineral water falls in stars i.e high market share fast growing industry

in sub k lye strategies bhi state krein jo hum ne parhi hain for market share growth and industry growth 

question 2 mein nestle k lye strenght opportunity strategies state krna hain..

this is what i hav jst done..give suggestions...

lagta hai sub he mery jesy hain

Verey Funny

plz koi solution uplod kr den plz :'(

Milk pack is cash cow.

Mineral water is stars

Maggi noodles question marks

Choclates is dogs   than seee page 115 of hndout


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