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SEMESTER FALL 2015 STRATEGIC MANAGEMENT (MGT603) ASSIGNMENT NO. 02 DUE DATE: 28JANUARY, 2016 TOPIC: STRATEGIC POSITION & ACTION EVALUATION (SPACE) MATRIX MARKS: 10 The Concept:   The Strategic Position & Action Evaluation (SPACE) matrix is a strategic management tool used to analyze the strategic position of a company. It also focuses on strategy formulation especially as related to the competitive position of an organization. It is (SPACE matrix) another important stage 2 matching tool, is illustrated in Figure 1‐1. Its four quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization. The axes of the SPACE Matrix represent two internal dimensions (financial stability [FS] and competitive advantage [CA]) and two external dimensions (environmental stability [ES] and industry strength [IS]). These four factors are perhaps the most important determinants of an organization’s overall strategic position. Depending on the type of organization, numerous variables could make up each of the dimensions represented on the axes of the SPACE Matrix. Factors that were included earlier in the firm’s EFE and IFE should be considered in developing a SPACE Matrix. Figure 1‐1 The following table 1‐1 shows the values that were used to create the SPACE matrix for company XYZ. In the given table of company XYZ, two internal dimensions (FS & CA) and two external dimensions (ES & IS) have been represented along with their factors and its values. Table 1‐1 A SPACE Matrix for a Company XYZ Internal Strategy Position External Strategy Position Financial Stability (FS) Environmental Stability (ES) Return on investment                                   +5 Technological changes                                         ‐2 Working capital                                              +4 Price elasticity of demand                                    ‐1 Liquidity                                                           +6 Barriers to entry into market                               ‐2 Cash flow                                                         +5 Risk involved in business                                      ‐4 FS average is +20 /4 = +5 ES average is ‐9/4 = ‐2.25 Total Y axis score : ??? Competitive Advantage (CA) Industry Strength (IS) Product quality                                               ‐1 Growth potential                                                     +4 Brand image                                                    ‐3 Profit potential                                                         +6 Market share                                                   ‐1 Ease of entry into market                                       +4 Customer loyalty                                            ‐2 Financial stability                                                      +5 CA average is ‐7/4 = ‐1.75 IS average is 19/4 = +4.75 Total X axis score : ??? Requirements: Based on the resultant values (Y axis & X axis) in table 1‐1 of company XYZ, you are required to draw a directional vector from the origin of the SPACE Matrix through the new intersection point and suggest the recommended strategies (aggressive, competitive, defensive, or conservative) to the company XYZ. Rubric Table for marks distribution: a) Total Y axis score = 02 Marks b) Total X axis score = 02 Marks c) Space Matrix = 03 Marks d) Strategies = 03 Marks IMPORTANT: 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. IMPORTANT INSTRUCTIONS/ SOLUTION GUIDELINES/ SPECIAL INSTRUCTIONS BE NEAT IN YOUR PRESENTATION OTHER IMPORTANT INSTRUCTIONS: DEADLINE:  Make sure to upload the solution file before the due date on VULMS.  Any submission made via email after the due date will not be accepted. FORMATTING GUIDELINES:  Use the font style “Times New Roman” or “Arial” and font size “12”.  It is advised to compose your document in MS-Word format.  You may also compose your assignment in Open Office format.  Use black and blue font colors only. REFERENCING GUIDELINES:  Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various websites containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html RULES FOR MARKING Please note that your assignment will not be graded or graded as Zero (0), if:  It is submitted after the due date.  The file you uploaded does not open or is corrupt.  It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.  It is cheated or copied from other students, internet, books, journals etc. Note related to load shedding: Please be proactive Dear students! As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments or GDBs.

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