Graded Discussion Board
Strategic Management (MGT-603)
This is to inform that Graded Discussion Board (GDB) No. 02 will be opened on Feb 04, 2016 for discussion and last date for posting your discussion will be Feb 08, 2016.
Topic/Area for Discussion
This Graded Discussion Board will cover Audio/Video lessons # 27- 28.
Upon successful completion of this activity, students will be able to:
The BCG matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash input and low-growth products that generate a lot of cash. It has two dimensions: Market share and Market growth.
Placing products in the BCG Matrix results in 4 categories in a portfolio of a company:
Changhong Ruba was established in 1971, Ruba Group, an electronics conglomerate in Pakistan, has collaborated with Changhong group to establish new innovative brand “Changhong Ruba” for Pakistan market. They have diversified businesses such as Textiles and Trading companies based in Dubai and Singapore. The group is committed to provide excellent and innovative goods in Pakistan market and become well known in electronics industry in all over the Pakistan.
Changhong Ruba offering following products in Pakistan:
TV, AC, Refrigerator, Freezer, Water Dispenser, Power Bank
By keeping in view above 4 categories of BCG Matrix, you are required to discuss which product (s) of Changhong Ruba falls in which quadrant (stars, cash cows, question marks and dogs) along with the appropriate strategies in each quadrant for each product (s). Provide reasons to justify your answer.
Note: You can consult internet, newspapers, and blogs to know about Changhong Ruba’s product’s market standing. Moreover, you can also consult its website to know more about its products. [http://www.changhong.com.pk/home.php]
reasOns kiya dain kOch samjh nai ara...
i have tried my best but no data available at any site if any one have related figure in kind of sales of item or revenue please, share data
Asif Sir plzzzz help , mujhe lgta hy k yeh GDB 29 lecture k base pe hy agr learning out comes ko dekha jaye to totly taken from lec 29
Sony LCD/TV Competitors Positioning Market Leaders
Samsung: Share(27.9%) and Growth (-8%)
Sony: (share) 15.7% and (growth) 4% Market challengers
LG: Share (6.6%) and Growth (-50%)
Sharp: Share (4.5%) and Growth (-12%) Market Followers
TCL (NOBLE): Share (4.8%) and Growth (16%) Market Niches
Others (China): Share (40.5%) and Growth (-8%) 13
Question marks: High growth, low market share AC, Freezer
TV = Quadrat I
Refrigerator, Water Dispenser, Power Bank = quadrant III
AC, FREEZER = quadrat II
IN MY VIEW POINT........
how many % market share of AC, Freezer.
if u have idea please, mentioned.
ye pta kaisay chalega k kis product ka kitna market share hai, ajeeb hi sawal hai waisay... ajeeb si company de di , na kabhi suni na kabhi dekhi
As far as my opinion is concerned I have concluded the situation as follows:
STAR: Refrigerator & Freezer
CASH COW: TV, AC
QUESTION MARK: Power bank.
DOG: Water Dispenser
dear my point of view AC and FREZER come in quadrant 4. what u say