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CPM is used to compare the sample organization with other firms through their competitive profile. In this matrix we consider critical success factors including external and internal factors. Simply if you want to evaluate your firm with other competitive firms you will used CPM matrix.

You have to compare Ufone, Zong and Mobilink by creating CPM on certain critical success factors mentioned in table:

Critical success factor




Call and Sms packages rates




Coverage and connectivity




Customer Loyalty




Evaluate the strong rival



You don’t need to assign rating to these telecom companies. You just compare them on the basis of said factors. Evaluate a stronger competitor by providing logical answers.

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dear fellows now start ur ideas.


It looks a very easy one. Best of luck to everyone. 

please share your ideas,,,,,,,,,

sir+♦6^6 Faizan Raza ツ agr kesi ny cell kbi use ni kia ho to wo kia kry.ya to un ko he pata ho ga jo cell use krty hn

ye file to opn e nhe o rhi :(

Evaluate the strong rival 

is column me kya likhna hy ??

Salam friends. I am a bit confused because in the CPM table in handouts three things are given i.e.

  • Weight
  • Rating
  • Score

They are all numerical values. But in the GDB we are told to not give any RATING. And without rating we cannot get the SCORE. Without both rating and score, there is no need for the WEIGHT. So, what are we supposed to do? Do we have to compare them in words? 

plzzzzzzzz help me.ya handouts k kon sy chapter main sy ha.m ny 4 5 bar is ko read kr lia ha but hr bar sr k upr sy guzr gia ha.mery pas handouts ke hard copy ni ha .and what is CPM????

Angel, it is from Lesson 11. CPM stands for Competitive Profile Matrix.

Amjad Cheema thnx a lot.
now i m able to solve the gdb.inshallah i will perpare it very soon
once again thnx a lot

Welcome, and good luck :-)

please share the solution i dont understand ??????????????????????????


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