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CPM is used to compare the sample organization with other firms through their competitive profile. In this matrix we consider critical success factors including external and internal factors. Simply if you want to evaluate your firm with other competitive firms you will used CPM matrix.

You have to compare Ufone, Zong and Mobilink by creating CPM on certain critical success factors mentioned in table:

Critical success factor




Call and Sms packages rates




Coverage and connectivity




Customer Loyalty




Evaluate the strong rival



You don’t need to assign rating to these telecom companies. You just compare them on the basis of said factors. Evaluate a stronger competitor by providing logical answers.

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Replies to This Discussion





Nice effort but not related with assignment,,,,,,,,,,,,,,,,,,

we have to use sms,cutomer loyalty ratings not customers countings

humain ratig nahi batanii .how can we do .why you discuss cistomer benefits we dont want this

ISLAMABAD: With number of mobile users crosses figure of 110 million in the country, choosing and using a telecom operator is considered as an important decision in the society.

The News Tribe has carried out a poll to know the opinion of its readers about their favourite Telecom companies in the company.

The results are as follow:

Top Favourite Pakistan Telecom is ‘Ufone’

Known for its witty style of marketing and communication campaigns which makes most of the people giggling, Ufone has been spotted as the most favourite telecom operator in the country.

Second Favourite is ‘Telenor’

Catering needs of various segments, right from house wives to dynamic and growing segment of youth, Telenor is considered as the second most favourite in the country.

Elegant and sober marketing and communication for Telenor and energetic and interactive style for Djuice has been establishing the company as a firm with ‘something different.’

Third Spot Goes to ‘Mobilink’

Surprisingly considered to be the the largest telecom operator rated as the third most favourite from the audience. The firm has most number of the connection in the country.

Warid Stands on Fourth

Owned by an Arab firm, Warid has been named as the fourth most favourite from the audience. Despite a lethargic growth of the number of users, the firm’s service users supposed to be loyal since its launch.

Zong is on the Last Position

Run by the world’s largest Telecom operator, China Mobile, Zong is surprisingly not attracted a number users who rated it on the fifth and the last place.


So what all of you are preparing on??????

Ufone, Zong or Mobilink...........

Kindly share your ideas.........


Dear freinds, i think we are not supposed to rate the companies as good, bad, v good or excellent, all we have to do is that we have to discuss the performance of each company in each critical success factor and then at the end we need to find which is the best company and which is the worst. That is what i understand, also all of you must visit the current open mdb, this what i understand from the answers the instructor has given regarding gdb qurries. if any one has any other idea please share. best of luck

Exactly. everyone is just looking to give us no. of customers of the companies which we are not supposed to ans. 

its bloody simple GDB but people are just exaggerating it.

Noomi bhai you rat 100 % RAT

janab answer tu send kar dain

Adnan bhai u r pathetic cheapster and m sure people have already told u about that.. scoundrel. 

 numan aslam Bhai, its quite disappointing to read ur comments. Please use sophisticated language on this forum, thanks. 

Hope u will not mind my advice and keep this important factor in mind. 

Take care, please.


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