According to the above scenarios discussed, you are required to study the various quadrants of the ‘Grand Strategy matrix’ and determine which strategy is being adopted by Gul-Ahmad and Nishat group respectively?
You must only specify the strategy being used and the quadrant in which each company lies. Also, provide 2 relevant reasons to justify your answer.
What would be for Nishat group???
Nishat group will fall in second quadrant because it is following market penetration and development, horizontal integration and divestiture strategies.
Fighting falcon i also thought the same par ye hai k us taraf weak competitive position ban jate hai jo k Nishat ki hai nae
Market Penetration. Over the years and as a result of careful management policies, consolidation of operations and an effective marketing strategy, the growth trend has risen in its various business units too.
Market Development. It is closely conforming to its mission of providing quality products to customers and discovering new markets to uphold and develop sales of the company so as to achieve best possible prices of products of the company for maintaining growth and prosperity of the company.
Horizontal Integration. In 2005, it acquired the assets of Umar Fabrics Limited as well.
Divestiture. However, due to better opportunities elsewhere the company faces shortage of skilled spinners and weavers, due to which it may decide to pay attention to its garments and home textile units only and stop its own spinning and weaving operations.
Thanks Fighting Falcon
They are weak because they are taking such steps to improve their market rate. Their management policies are also careful not bold or aggressive. They have decided to close few units as well. All these indicate that they should fall in weak competitive posn and rapid market growth (2nd quadrant).
Thanks alot bro...
why do we use divestiture strategy ?? divestiture means selling a division or part of an organization. right?? so according to given scenario, they were not sold anything else..
I think Gul jee
falls in divestiture strategies
and Nishat is integrated strategies
Kiyun studanto kha khayal hai
shabbir ghuman bhai just aik strategy batni ha ye aik sy zadia??????????
Ghour kro 2 reason hai jo statergies istamaal ki gaye hai
You must only specify the strategy being used and the
quadrant in which each company lies. Also, provide 2 relevant reasons to
justify your answer.
I found some useful info. for gul ahmed; bs zara dair sy mili...apologies......
for more info. visit this link: