According to the above scenarios discussed, you are required to study the various quadrants of the ‘Grand Strategy matrix’ and determine which strategy is being adopted by Gul-Ahmad and Nishat group respectively?
You must only specify the strategy being used and the quadrant in which each company lies. Also, provide 2 relevant reasons to justify your answer.
doll sahba ka thanks
us nai to pora PHD maqala hi likh diya hai,,,,,,
jo mujay samjh aye that is
2. horizantal diverstification
Aur Nishat jee
1. Forward integration
2. Backward integration
Kiyun bhai studanto
maine gul ko 4th quadrant mai dala hai joint ventures ki waja se...n Nishat 1 as they are leading business house
and every one please ye b dekhein 2 mai wo ayen gy jin ki weak competitve postion ho and nishat leading business house hai
Thanks Rubeena, I was ignoring the "leading" factor. I think your approach is the most correct.
Aap nai sahi dala hai
i agree, i thouht the same
shabbir ghuman AGR GULL G 1ST QUARDRANT MAIN FALL KRTI HA TO CONCENTRIC DIVERSIFICATION KESY GE????????
CONCENTRIC DIVERSIFICATION:Adding new but related products.yhi definition ha na CD ke
to gulll ge koi related product to add ni ke unrelated add ke hn.what do u say??????
mery khial sy to HORIZONTAL DIVERSIFICATION and MARKET PENERATION ha.
HORIZONTAL DIVERSIFICATION:“Gul-Ahmad” has primarily been in the business of designing, developing, and selling trendy footwear, clothing, equipment and accessories.
They recently added kid’s clothing and men’s shirts.
kids clothing and men's shirts are unrelated products.
to increase market share they decided to invest money in winter clothing just to sell new products with their brand name in a mature industry.
but in the first quardrant there is no HORIZONTAL DIVERSIFICATION.There isO HORIZONTAL INTEGRATION.
HORIZONTAL INTEGRATION:As to combat in a mature market and to sustain its strong competitive position Gul-ahmad can also stretches its business by mutual agreement with “Asian furniture pvt Ltd” by offering home décor services in order to access to the new market and cost and risk reduction with new partner
Gul gee 4 mein hai first mein nai jee
they add new to old variety like children dresses
and furnitare that is not related to first product
to hoya na dono horizantal and concentric
kiyun studantanee jeee
shabbir ghuman pa g gull 1st quadrant main fall krti ha not in 4th
shabbir is ryt.....gul ji is in 4th quadrant coz there is no joint venture in frst quadrant n even there is no backward integration in gul ahmed so its 4th quadrant n in nishat it is 2nd quadrant coz there is divestiture n liquidation ......hope so m ryt