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MGT603 Strategic managment Assignment Solution Due Date Apr 22 2011 Shehroz Kaleem Khawaja
 
 

Assignment # 1  (20 marks)
 
 
Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company
planning to produce dairy products.
 
A)  You are required to develop a Mission Statement for your
company that must include the following nine components:
 
•  Customers
•  Products or services
•  Markets
•  Technology
•  Survival, growth, and profitability
•  Philosophy
•  Self-Concept
•  Concern for public image
•  Concern for employees
 
B) Explain whether the Mission Statement (developed by you in the
first part of this assignment) supports  ‘Customer Orientation’
or not. Give reasons to justify your answer.

Shehroz Kaleem Khawaja
 

 

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Replies to This Discussion

B)

It includes all the aspects of a good mission statement as a good mission statement reflects the anticipations of customers. Rather than developing a product and then trying to find a market, the operating philosophy of organizations should be to identify customers' needs and then provide a product or service to fulfill those needs. 

VU Handouts
Page 24
Idea no. 1

Mission Statement

At Khalis Foods Ltd, we believe that research can help us make better food so that people live a better life. 

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Khalis Foods' products bring consumers the vital ingredients of taste and pleasure.

As consumers continue to make choices regarding foods and beverages they consume, Khalis Foods help provide selections for all individual taste and lifestyle preferences.

Research is a key part of our heritage at Khalis Foods and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life

yar itni tension Q letay ho?

just Lesson # 5 & 6 ko read kar lo.. then you all, will be able to make your assignment individually & very easily..

 

You will find complete answer in lesson/lecture # 6 (Meri book ka Page # 24 & 25).

One more attached file of MGT603 assignment idea solution
Attachments:

(A)Mission Statement

More than just food we believe in wellness and nutrition for our customers, bring the best quality of MILK by the KHAALIS Foods ltd for the people of Pakistan. Willing to accept the changes for the future and aiming for high returns with our highest professional team for our shareholder and well-being of our employees . Along with taking our social and environmental responsibility for our community and stakeholders. And to become the generations partners for our employees and customers.

 

(B)

The 9 components covered as following

1.  Customers: offered better and nutrition milk

 

2.  Products or services: Best quality of milk with nutrition

 

3.  Markets: People of Pakistan

 

4.  Technology: Willing to a accept the changes for the future

 

5.  Concern for survival, growth, and profitability: aiming for high returns with our highest professional team

 

 6.  Philosophy: wellness and nutrition for our customers

 

7.  Self-concept: highest professional team

 

8.  Concern for public image: Along with taking our social and environmental responsibility for our community and stakeholders

 

9.  Concern for employees: to become the generations partners for our employees and customers.

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