Dec 26, 2011
MGT603 Complete Idea Solution Assignment 2 (Fall 2011)
Strategic Management (MGT603)
Assignment No. 02 Marks: 30
Let us assume that a sports company is operating in Pakistan with the name “Indus
Sports”. Indus Sports manufactures sports goods of both indoor and outdoor games. You
are required to formulate strategies based on the following SWOT Analysis of the
company. For your convenience, the boxes of the four groups of strategies (shaded as
yellow) are left vacant for you to fill.
TOWS Matrix for Indus Sports
· Experienced top management
· High capital reserves
· Imported machinery
· Factories in more than one
· No brand identity
· High employee turnover
· Less diversified portfolio
· Inexperienced lower staff
· No company owned outlets
· High growth industry
· Sponsorship opportunity
· Growing number of football
· Minimum govt. legislation
· Sports wear products
· Potential entrance of multinational
· Load shedding
· High no. of competitors
Please Copy paste mat kryyy...thanks......Q K Answers sbb hee theek hain but I have changed the places in the matrix......
thora saaa mind use kr k apna solution tyaar kr laaayy.......Thanks....
Steps for developing strategies:
There are eight steps involved in constructing a TOWS Matrix:
1. Rank external opportunities
2. Rank external threats
3. Rank internal strength
4. Rank internal weaknesses.
5. Match internal strengths with external opportunities and mention the result in the SO Strategies cell.
6. Match internal weaknesses with external opportunities and mention the result in the WO Strategies cell..
7. Match internal strengths with external threats and mention the result in the ST Strategies cell.
8. Match internal weaknesses with external threats and mention the result in the WT strategies cell.
SO Strategies: Every firm desires to obtain benefit form its resources such benefit can only be obtained if utilize its strength to take external opportunity. Resources (Assets) an important firm’s strength to get opportunity for external resources. For example the firm enjoying a good financial position which is strength for a firm and externally opportunity to expand business. The strong financial position provides an opportunity to expand the business. The matched strategy is known as SO strategy.
WO Strategies developed to match weakness with opportunities of the firm. WO strategy is very useful if the firm take advantage to external resources in order to overcome the weakness. For example the firm is in the critical financial problems that is weakness and firm is availing merger with Multinational Corporation.
ST Strategies is an important strategy to overcome external threats. This does not mean that a strong organization should always meet threats in the external environment head-on. This strategy is adopted by various colleges by opening new branches in order to overcome competitive thereat. These threats also explain by the Porter in its competitive model.
Every firm has a desire to overcome its weakness and reducing threats. This type of strategy helpful when weaknesses are removed to overcome external threats. It is difficult to target WT strategy. For example weak distribution network creating many problems for the firm if it strong many external threats can be removed.
Thanks Sadia ali for kind efforts.
here is the TOWS exercise for this assignment
See the attached file please
See the attached file please MGT603 Assignment no 2 solution fall 2011