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“BCG Matrix (Boston Consulting Group)”

Learning Objectives:
 To help students to understand how to analyze the business portfolio of the
company by using BCG matrix.
 To introduce the significance of company’s strategic position in the market.
 To understand how BCG matrix is helpful for the framework of strategic
Learning Outcomes:
After completing this assignment, the student will be able;
 To understand how BCG Matrix helps businesses to make better business
portfolio analysis.
 To assess the strategic position of the organization (analysis of SBUs).
 To identify the appropriate strategies for improving the company’s
strategic position.
The case:
Nestle is the world’s leading nutrition, health and wellness company. Its portfolio covers almost every food and beverage category – giving consumers tastier and healthier products. The group’s products included beverages, milk based products, ice creams, noodles, cerelac, chocolate & confectionaries, prepared dishes and pharmaceutical products. Nestle primarily operates in Europe, the Americas, Asia, Aceania and Africa. The group is headquartered in vevey, Switzerland and employee 283,000 people.
Nestle has number of strong points over its competitors such as brand strength, product innovation, good research and development, strong financial position, good market share and low overhead cost while in a market there are various opportunities available for them e.g. expansion, product offerings and global hub etc.
Nestle owns several different strategic business units (SBUs). One unit emphasizes on milk products and nutrition such as “milk pack”, where the firm has a large share in a market that is not growing. Another unit of Nestle produces “Mineral water”, a market that has high share while competing in a fast growing industry. Nestlé’s unit of prepared dishes and cooking aids produces “magi noodles”, where the firm has a low share in a market that is growing rapidly. Finally, Nestle makes “chocolates”, a product with low market share while competing in a mature and slow growing industry.
The requirement:
Q # 01:
Being a strategic decision maker, you are required to identify the Quadrant of the mentioned products of Nestle by using BCG matrix and also suggest appropriate strategies to the company according to selected quadrant.
(20 marks)
Q # 02:
After analyzing above mentioned information, you are required to generate at least five SO strategies. (5 marks)
24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Guiding Note:
Your answer should be in;
You are not required to draw the BCG matrix in Question # 01
Just mention the quadrant name in which each product fall i.e. Star, Cash cows, Question mark and Dogs and suggest appropriate strategies.
Each product contains 5 marks: 2 marks for identifying right quadrant with reasoning and 3 marks for suggesting appropriate strategies.
In question # 02 just write down the SO strategies for the company

Make sure to upload the solution file before the due date on VULMS.

Any submission made via email after the due date will not be accepted.

Use the font style “Times New Roman” or “Arial” and font size “12”.

It is advised to compose your document in MS-Word format.

You may also compose your assignment in Open Office format.

Use black and blue font colors only.

Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit
Please note that your assignment will not be graded or graded as Zero (0), if:

It is submitted after the due date.

The file you uploaded does not open or is corrupt.

It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.

It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear students!
As you know that Post Mid‐Term semester activities have been started and load shedding problem is also prevailing in our country now a days. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already
been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

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Replies to This Discussion

Wo result 26-27-28 lesson ko read karny k bad aye ga wo to pahly he tariq bhai ny bata diya hua hai ab to bus us ko put karna hai laiken us main b ye check karna hai k kon kon kaisy kaisy put karta hai or further jo discussion yahan ho gi us k baad perfect soluton aana abhi baaqi hai.         bohet bolta hoon na main.

is me jo product quardnant hain wo to identify ho gaye but strategy konsi ani hy anyone suggest me

plz  second question bata dain s assignmnet ka plzzzzzzzz

2) Mineral Water:. The Nestle has to invest money in mineral water to compete with the future demands and competitors which are growing fast. When the market growth slows the stars become cash cow
In this category firm has high market share in a fast growing market with a great competition. According to BCG matrix it falls in the star strategy s.
4) Chocolates:
Chocolates have the low market share while competing in a mature and slow growing industry. According to BCG matrix it falls in the dog’s category. These units generate barely enough cash to maintain the business market share.
so strategy
1) The company has great brand strength in the competitors and has the opportunity to introduce new products under its brand name.

bhai give me other facters of BCG matrix plz

2nd ka kya solution ho ga......:O

milk pack - cash cow ( high market share & low market growth)
mineral water - star (high market share & high market growth)
magi noodles - question mark ( low market share & high market growth)
chocolates - dog ( low market share & low market growth)
then further explain these quadrents.
in second question SO strategies are strengths and opportunities
kindly correct if im wrong

mje 2nd question ke bs samjh ni aa rhi.......

plz explain 2nd question plz batain sme karna kia ha

Boston consulting Group Matrix is a tool and it help in assessing a business/company position in terms of its products range. It make sure a company to think about its products/services and make timely decisions about which it should keep, which it should let go and which it should invest in other products/services.

This matrix classifies products/services into four groups.

Question marks :  Grow rapidly and have low market share. It has the potential to get ample market share.

Dogs : They have low market share and a low growth rate. They neither generate nor consume large amount of cash.

Star : they have strong market share and also has high growth rate , therefore they consume large amount of cash.

Cash cows : they exhibit a return on assets that is greater than the market growth rate, and they generate more cash than they consume.

Keeping in view the above explaination, the said four groups of Nestle products can be classified and explain as such.


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