Latest Activity In Study Groups

Join Your Study Groups

VU Past Papers, MCQs and More

We non-commercial site working hard since 2009 to facilitate learning Read More. We can't keep up without your support. Donate.


MGT603 - Strategic Management Assignment No.02 Problems Discussion and Solution Spring 2013 Due Date Jul 08, 2013

Spring%202013_MGT603_2.pdf

STRATEGIC MANAGEMENT (MGT 603)
ASSIGNMENT NO. 02
DUE DATE: 8TH JULY, 2013
MARKS: 20
Topic:
“Intensive Strategies”
Learning Objectives:
⇒ To help students to understand Intensive strategies

Learning Outcomes:

After completing this assignment, the student will be able;
⇒ To understand how intensive strategies helps businesses to make better
business.
Background:
The Intensive strategies consist of three types of strategies market penetration, market
development and product development. Intensive strategies purpose is to make intensive
efforts to improve a firm s’ competitive position with existing products. Market
penetration strategy seeks to increase market share of existing products or services in
existing market. In market development, marketers introduce existing products into new
geographic areas. Product development is a strategy in which companies increase sales
by improving or modifying present products or services.
The case:
China mobile is the world’s largest telecom operator. ZONG is one of the leading
telecommunication companies in Pakistan; it was the first international brand of China
mobile or CMPAK in Pakistan, who carried out cellular services in Pakistan. It was
launched in Pakistan in 2008; later on, in 2011 it had a subscriber base of 13.2 million.
ZONG s’ main competitor was Ufone. Ufone has already achieved huge success in
market shares.
In starting days, ZONG achieved lots of customer concentration because low rates calls,
message packages etc but gradually its market shares lost its place because of ZONG
networking connectivity. Mostly customers left ZONG due to connectivity problem.
Customers also complain about their other services e.g. facing difficulty in receiving text
messages. GPRs setting problems, call dropped during call etc.
The Requirement:
Q # 01:
You are required to identify ONE of the intensive strategies that ZONG should apply to
achieve its market place again? (5 marks)
Next, justify HOW this strategy should be implemented. (15 marks)

Views: 3696

Attachments:

Replies to This Discussion

guys start discussing it.... thanx

What does that means (the culture of this organization is in line with the Total Quality Culture?)

where are mention these words......??

I think Raheel is discussing about whole lesson

From the intensive strategies ZONG should apply this one to achieve its market place again:-

Product Development
Product development is a strategy in which companies increase sales
by improving or modifying present products or services.


Zong should apply Product development strategy in which companies increase sales by improving or modifying present products or services

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

M.Tariq Malik Please guide, for 2nd question and implementation of Product Development Strategy.

 connection of lesson 34 with the assignment???

1. Restructuring 

2. Re Engineering

Intensive strategy

Intensive strategy is used for organization for improve market share and revenue through market expend and product improvement. It is a strategy of aggregation or expansion under which growth is achieved by expanding the scale of operation. This strategy involves expansion of firm’s product range and market. Three alternative strategies in this regard are as follows:

Market penetration, which means intend to increase market share for present product in present market. It means firms tries to penetrate deeper into the market to increase its market share. So, more funds spent on advertising and sale promotion to increase sale volume.

For example, in order to increase market share in Singapore, NTUC FAIRPRICE has opened 24-hour store (FAIRPRICE EXTRA) to provide more conveniences to customer especially working adults as this customer category usually unable to shop during normal operation hour. It helps customer to have alternative choice and improve crowded and long queue problem during weekend.

Market development means introducing present product to new market in order to achieve higher sales and profit margin. It will be achieve successfully when products accepted in new market as total cost and average cost will be reduce. Firms may enjoy economies of scale and spread over risks instead focus in the single market.

For example: OLD TOWN CAFÉ as famous café in Malaysia with serving white coffee and local foods. It opened few branches in Singapore to increase their oversea market share. OLD TOWN CAFÉ able to spread risk of business into two markets which are Malaysia and Singapore. Business able to continue even one of the markets does not do well.

Product Development which helps to improves present product to achieve more revenue. Under this strategy, a business seeks to grow by developing improved products for the present markets. The current product may be replaced or the new products may be introduced in addition to the existing products.

For example, TOYOTA Company always seeks for new technology to increase its vehicle fuel efficiency. This improvement helps TOYOTA to be more competitive than others. As the result, TOYOTA Company gain more sales by selling hybrid vehicle as it helps to reduce pollution to environment as well.

ZONG should apply Product Development  strategy From the intensive strategies to achieve its market place again:-

Product Development which helps to improves present product to achieve more revenue. Under this strategy, a business seeks to grow by developing improved products for the present markets. The current product may be replaced or the new products may be introduced in addition to the existing products.

For example, TOYOTA Company always seeks for new technology to increase its vehicle fuel efficiency. This improvement helps TOYOTA to be more competitive than others. As the result, TOYOTA Company gain more sales by selling hybrid vehicle as it helps to reduce pollution to environment as well.

In my opinion, product development is the best suitable strategy in this situation.

i think it can be helpful for 2nd question...

The essential principles of integrated product development can be summarized as follows.

  • Understand your customer and their requirements
  • Integrate R&D, product development, and process investments with an overall business strategy;
  • Use Product Development Teams to facilitate early involvement and parallel design
  • Design products and manufacturing and support processes in parallel
  • Involve suppliers early in the development process
  • Use digital product models to capture and maintain a more complete and consistent representation of the design
  • Integrate CAE, CAD and CAM tools to improve effectiveness and reduce design cycle time
  • Simulate product performance and manufacturing processes electronically to reduce costly design/build/test iterations
  • Use quality engineering and reliability techniques to develop a more robust product and process design
  • Create an efficient and streamlined development approach to reduce cost and design cycle time
  • Improve the design process continuously

RSS

Looking For Something? Search Below

VIP Member Badge & Others

How to Get This Badge at Your Profile DP

------------------------------------

Management: Admins ::: Moderators

Other Awards Badges List Moderators Group

Latest Activity

© 2021   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service