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MGT603 - Strategic Management Assignment No.02 Problems Discussion and Solution Spring 2013 Due Date Jul 08, 2013

Spring%202013_MGT603_2.pdf

STRATEGIC MANAGEMENT (MGT 603)
ASSIGNMENT NO. 02
DUE DATE: 8TH JULY, 2013
MARKS: 20
Topic:
“Intensive Strategies”
Learning Objectives:
⇒ To help students to understand Intensive strategies

Learning Outcomes:

After completing this assignment, the student will be able;
⇒ To understand how intensive strategies helps businesses to make better
business.
Background:
The Intensive strategies consist of three types of strategies market penetration, market
development and product development. Intensive strategies purpose is to make intensive
efforts to improve a firm s’ competitive position with existing products. Market
penetration strategy seeks to increase market share of existing products or services in
existing market. In market development, marketers introduce existing products into new
geographic areas. Product development is a strategy in which companies increase sales
by improving or modifying present products or services.
The case:
China mobile is the world’s largest telecom operator. ZONG is one of the leading
telecommunication companies in Pakistan; it was the first international brand of China
mobile or CMPAK in Pakistan, who carried out cellular services in Pakistan. It was
launched in Pakistan in 2008; later on, in 2011 it had a subscriber base of 13.2 million.
ZONG s’ main competitor was Ufone. Ufone has already achieved huge success in
market shares.
In starting days, ZONG achieved lots of customer concentration because low rates calls,
message packages etc but gradually its market shares lost its place because of ZONG
networking connectivity. Mostly customers left ZONG due to connectivity problem.
Customers also complain about their other services e.g. facing difficulty in receiving text
messages. GPRs setting problems, call dropped during call etc.
The Requirement:
Q # 01:
You are required to identify ONE of the intensive strategies that ZONG should apply to
achieve its market place again? (5 marks)
Next, justify HOW this strategy should be implemented. (15 marks)

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+:) Ayat khan :)+ gud keep it up & thanks for sharing 

Attention Students: You don’t need to go any other site for this assignment/GDB/Online Quiz solution, Because All discussed data of our members in this discussion are going from here to other sites (Other sites Admins posted with fake IDs at their sites :p ). You can judge this at other sites yourself. So don’t waste your precious time with different links.

yes product development strategy will be used in order to regain the market share.

Product Development which helps to improves present product to achieve more revenue.

the part of services that the company needs to improve is networking. if ZONG improves it networking services then it will get competitive advantages over others.

hina its only idea 

The essential principles of integrated product development can be summarized as follows.

  • Understand your customer and their requirements
  • Integrate R&D, product development, and process investments with an overall business strategy;
  • Use Product Development Teams to facilitate early involvement and parallel design
  • Design products and manufacturing and support processes in parallel
  • Involve suppliers early in the development process
  • Use digital product models to capture and maintain a more complete and consistent representation of the design
  • Integrate CAE, CAD and CAM tools to improve effectiveness and reduce design cycle time
  • Simulate product performance and manufacturing processes electronically to reduce costly design/build/test iterations
  • Use quality engineering and reliability techniques to develop a more robust product and process design
  • Create an efficient and streamlined development approach to reduce cost and design cycle time
  • Improve the design process continuosly

Product development is a strategy that seeks increased sales by improving or modifying present products or services. Product development usually entails large research and development expenditures.

Reengineering—also called process management, process innovation, or process redesign—
involves reconfiguring or redesigning work, jobs, and processes for the purpose of improving cost, quality, service, and speed.

in donow ka apas may kia/koi relation hay?

kia assignment product development strategy aur reengineering ko merge kar kay solve karne hay?

kia reengineering structure, product development strategy ko follow karte hay?

ali123 thanks for sharing  keep it up 

Attention Students: You don’t need to go any other site for this assignment/GDB/Online Quiz solution, Because All discussed data of our members in this discussion are going from here to other sites (Other sites Admins posted with fake IDs at their sites :p ). You can judge this at other sites yourself. So don’t waste your precious time with different links.

 

I think Re-engineering kisi bi organization ko re organize krna he, while the product development strategy is different to it..........??

Product development is a strategy that seeks increased sales by improving or modifying present products or services. Product development usually entails large research and development expenditures.
Reengineering—also called process management, process innovation, or process redesign—
involves reconfiguring or redesigning work, jobs, and processes for the purpose of improving cost, quality, service, and speed.

Establishing Customer Requirements. The first step in the acquisition process is establishing the requirements of your customers. No program has much chance for success without welldefined requirements that can be flowed down into the products and processes that make up the system. All of the elements of the acquisition are at risk until firm requirements are set down for the program.

Outlining the Program

The next step in the implementation process is to outline the program with respect to the products of the system. One of the fundamental tenets of IPD is product orientation where all activities in the program are focused on the products that are actually delivered to the operator. You should break out the products to a level commensurate with the risk associated with acquiring the product. In most cases, it is sufficient to break down the products two levels below the overall system. The plan will break out the products to a lower level in the proposal and provide a specification tree that follows the same breakout.

Planning the Program

One of the key tenets of IPD is upfront planning. Since altering contracts is not easy, most of this planning should occur prior to contract award. Their are several goals to this upfront planning activity. The first is to define the core program that must be accomplished. The core program consists of those activities that you must perform to have a program. The second goal is to put in place an integrated management framework. It is important that you set up the entire program around this framework to ensure that IPD flourishes and the program is easier to manage. Finally, the core program risk must be evaluated to allow adequate resources to be allocated.

Allocating Resources

After awarding the contract, you and the contractor will have to allocate adequate resources to effectively manage the contract and perform the work. The key here is to base the allocation of people, dollars and schedule on the assessed risk of the program. In other words, the higher risk areas of the program should have a greater allocation of resources than the lower risk areas. It is important that the government's allocation of the resources mirror the contractor's allocation so that the management of the contract can be done in a team fashion and make maximum use of the IPD tools established in the RFP phase of the acquisition.

Tracking and Executing the Program

The tracking and executing of the contract will undoubtedly be the largest phase of the acquisition effort. The key to making this phase easier to manage is effectively using the integrated program structure. The integrated "tool kit" developed as part of the RFP is now part of the contract (Figure 2.6). Each IPT should be using the tools to focus on the cost, schedule and performance of the product it is responsible for. The senior management of the program needs to drive decisions to the lowest level commensurate with risk. In other words, since the IPT is the body of knowledge that is the most familiar with its product, decisions affecting the performance of the product should be made by the IPT whenever appropriate

Idea for complete assignment

Question # 1:

Product development strategy should be implemented by ZONG to achieve its market place again.briefly define this logic in ur own words

Question # 2

define how product development strategy be implemented by ZONG.For this they need to make research,development ,determining the resources,installation of towers in such ares where there is connectivity problem,lowing the calling rates,governmental help etc

Students Thek he product development strategy Zong ke leye best he , lakin apni position ko upgrade karny ke leye Zong ko chahiye ke wo new geographical areas ko cover kary aur is situation me market development strategy suit krti he , zong ka main mqsad sirf apni sales increase krna ni he , sales to zong ne start me bht achi ki thain lakin phir kya howa ? ,,, 1 area me different areas se related log rehty hain , for example , Lahore me ya karachi me log different areas se aaye hoye hain aur ye sub aur unki families sirf wo network use krty hain jo easily available ho . Kindly someone solve my problem. 

thx.

v hve to work hard on the development of product

like campign

door to door service

advetisement on news paper, tv, billboard

srvice centre etc

hope u get a solid idea

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