STRATEGIC MANAGEMENT (MGT603)
ASSIGNMENT NO. 01
DUE DATE: MAY 2ND, 2013 MARKS: 20
· Difference between mission and vision.
After this assignment, student will find it an ease to:
· Understand mission statement and vision statement, their difference and application.
Mission statement relates to present situation of an organization and defines purpose of
organization existence. Mission also means what we are and what we want to do. Mission
can be narrow or broad. Narrow mission statement shows that which products and services
are offered, which technology is used etc. Broad mission statement wider mission values in
terms of product and services, technologies etc. Vision statement relates to future of an
organization, it includes strategic planning for future and organization s’ inspiration. Vision
describes these questions, “where we want to be in future?” and “where we want to go?”
Ms Nazia opened a boutique named as “En”, in 1999 in Lahore. This boutique became
highly popular in 2000. Nowadays “En” boutique has a number of outlets in the major cities
of Pakistan i.e. Islamabad, Karachi, Peshawar, Rawalpindi. Initially, the store offered
stylish eastern clothing but recently, on high public demand, western apparel has also been
introduced which is widely admired by ladies of almost all ages. Her customers are mostly
young and middle-aged ladies who are both professionals and non-professionals, but style
conscious and price sensitive.
Similarly, she hopes to grow her boutique into a complete fashion store, offering items to
go with her clothes, such as bags, shoes & jewelry.
Now, Ms Nazia wants to launch her flagship store internationally e.g. UK, but she would
like to revise the mission and vision statement of her store to appeal to the highly
competitive international market.
You are required to suggest a suitable mission and a vision statement ( refer to the
‘Background’ section of this assignment about mission and vision statement ) that would be
most appropriate keeping mind Ms Nazia’s plans for her boutique in the international
market. You MUST provide three valid reasons to explain HOW this statement would be
most appropriate for “En” to be successful internationally? You may use the table given
under ‘Sample Solution’.
NOTE: Please refer to the ‘Solution Guidelines’ given below before attempting this
HOW this statement would be most appropriate for “En” to be
Suggest the Vision
Statement of “En”
Please discuss here about this assignment
yar koi bataye ga k perfoma fill honay k bad submit kio nae ho raha vulms ma home ma entry nae ho rahe asignment kaisay submit ho ge
Hijaab Ch thanks for sharing
Thats an idea please discuss
Suggested Mission Statement of “En”
The mission of the “EN” is to serve the community who are price sensitive and style conscious. “EN” got maximum success in Pakistan now “EN” going to international market, mission should be same but they need to alter their collection according to the international community or culture of that part of the world.
1. Serve the community by offering best in competitive prices
2. Providing latest fashion wears at one point.
3. Providing unique products according to the culture and attract community.
Vision Mission Statement of “En”
The vision of “EN” is very much clear to become a unique and comfortable shopping point for price sensitive and style conscious ladies of that part of the world. That’s the way they adopt in Pakistan for success and now they can internationally because the nature of the ladies same with slight difference of culture.
1. Provide unique and quality services to serve better and attract community.
2. Represent the culture with their products with modern touch.
3. Become the favorite and comfortable place of all types of latest fashion wears in affordable prices.
Hafiz Muhammad Yasin thanks for sharing
Note for All Members: You don’t need to go any other site for this assignment/GDB/Online Quiz solution, Because All discussed data of our members in this discussion are going from here to other sites. You can judge this at other sites yourself. So don’t waste your precious time with different links.
tariq bhai vulms ma perfoma fill karnay k bad home ma entry nae ho rahe can u help me in this way
tariq bhai plz tell me k server error ha k kiya problem ha aj last date ha asignment ki plz help me
imran abi tu site open hu rahi hai ..
ap aisa karo k through vu mail id say teacher ku assignment send karo
or reason bata dayna
google chrome use kro