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Yuwang mobile Inc. is a mobile manufacturer, china based company. Company has initiated an exploratory research on buying process, that how one individual is taking decision while “evaluating the alternatives” of the same product with different name and attributes. The research question was “what are those factors which are affecting the preferences of customer, while evaluating the alternatives”. In this research, team of researcher were experimenting different markets and tried different market conditions, to develop some solid ground to investigate further. During this preliminary investigation, research finds some new dimensions. One of them is the transition of ‘real place’ of market into ‘online space’. Second one is true and appropriate information, which is expensive, and people do not want to invest money on it.
Being the student of business ethics we know that there are two approaches which are widely used in the discussion of marketing ethics and consumer protection. One is Market approach and second is Consumer approach. Critics to the market approach respond that the benefits of free markets are obtained only when the markets have all of the seven defining characteristics:
1. There are numerous buyers and sellers
2. Everyone can freely enter and exit the market
3. Everyone has full and perfect information
4. All goods in the market are exactly similar
5. There are no external costs
6. All buyers and sellers are rational utility maximizers
7. The market is unregulated
Critics of the market approach to consumer issues argue that these characteristics are absent in consumer markets. But still we have several hurdles in exploring different ways of information gathering.
Being the student of business studies, suggests two solutions for the above stated problems for Yuwang Inc. due to which consumers are not able to get the right, appropriate and reliable information? Elaborate your arguments with the help of example.
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Track customer behavior throughout the sales cycle. "Before the sales call, gather data about the prospect on social media and identify what types of information they share across channels," says Loren Padelford, executive vice president of Sales, Skura, which provides an adaptive sales enablement platform.
Then after the sales call, "sales reps should keep track of which content resonates the most," such as "where your customers are clicking, what mobile devices they are using to find content, with which pieces of content they are engaging, for how long, how often, with whom they share that content, and so on," Padelford says.
"Once you have this level of information, you will not only understand your customer's current needs but will be able to predict future needs, hone your content accordingly and confidently plan your next approach," Padelford says
ompanies should never think of CRM as a standalone system," says Eric Berridge, CEO of Bluewolf, a cloud consultancy. "Strategic integration of customer data from across different business systems can produce a highly personalized and even predictive marketing and sales approach," he says.
Get in sync. "If your CRM doesn't automatically sync with your calendar and import all of your client-related meetings, then you should really think about breaking up with it," says Geoff McQueen, founder and CEO of AffinityLive, a creator of business automation software. "If your CRM doesn't know about these most important client interactions without you needing to double-enter them yourself (and keep track of changes and cancellations), you're going to stop trusting it to be accurate."
A good CRM system should allow you "to schedule an appointment with a client from Outlook, your Google Calendar or your smartphone calendar, send the client an invite and know that your CRM has made a note and record about this client event," McQueen says
i think these two ways are best for improvement
Thanks, and nice points you shared for improvement, i will start this assignment today so will see what more we can bring into it.
guyz phr sy clear kr dyn consumer approach ko example dy ky lekhna hai ????
two suggestions dy do jis se consumers ko information or unka right mil jaey or kindly koi btaey ga jo last question h example me kya likhna h means kaisi example deni h
opper case main ak tarf kaha gia hai k company problems face kar rahi hai apni "consumer buying process research" k doraan., or doosri tarf question mai pocha ja raha hai k ap btaein k company ko apni ye problems kese solve karni chahiye jis ki waja sy consumers ko information gather krny mai problem ho rahi hai? what a twist yar?? Company k lie suggestion likhein ya customers k lie? agr ye smaj aa jye tu phir examples dena mushkil nai...
m i right gyz?
plz anyone tell before the due date,becoz,we also need time to make our assignment..
i think customers ky liy likhana hy. becasue us ny pehly likha hy ky company ko problm a rah but bad mein us ny reashrch kur li. so we write about csusomter herders
i thnk k consumers ko info m kia kia hurdles ati hn s k abt lekna hy
China's mobile phone industry of cell phone industry has high growth rate, raising its share on the global mobile phone market. During 2007, 600 million mobile phones were made in China which accounted for over 50% of the global production
China Mobile Group Shandong Company Limited operates as a mobile telecommunications operator. The company is based in Jinan, China. The company was formerly known as Shandong Mobile Communication Company Limited. China Mobile Group Shandong Company Limited operates as a subsidiary of China Mobile Limited.
Sir tariq, what is this? i mean, is this examples?
Dear Fellows, don't confuse yourself with the "Case" it's confusing for sure, we're suppose to answer the "Question" so better to read question and clear your confusion about what we are suppose to answer...i had posted the bellow comment before but again posting it for you help...
As i have read comments that students have confusion about what this assignment is asking, so i will try to share you all what i understand from this.
"Being the student of business studies, suggests two solutions for the above stated problems for Yuwang Inc. due to which consumers are not able to get the right, appropriate and reliable information? Elaborate your arguments with the help of example."
After reading the given scenario, share 2 solutions for the company means how company can bring improvement in their existing system so that consumer will be able to get the right, appropriate information, because it's mention in the question that right now consumers are "not able" to get this information (Point of confusion is clear here that issue is in company procedure), so suggest only 2 ways to company for the improvement...hope it will help in understanding..!!