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Advertising has emerged as the main tool of promoting products/services and has got a profound affect on the society by changing life in both ways. Advertising is blamed for creating artificial demand in the society for products, thus promoting a never ending competition in the society.

How do you justify this statement? Elaborate your answer with some relative example.

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Advertising plays an economic role in the way it creates demand, which means people want or feel a need to buy and use a product. Demand creation, which means an external message, drives people to feel this need or want, is an economic force that drives progress and the search for better products.  

Demand creation becomes a question of ethics when social critic charge that the demand is artificial and the products really aren’t needed but that people’s wants are being manipulated unnecessarily.


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