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Total Marks                 20 
 Starting Date             Wednesday, June 20, 2012 
 Closing Date               Friday, June 22, 2012

GDB Case

ZIMCO ELECTRONICS started their operations in electronics items during 2007 when the economy of Pakistan was growing at good pace. Keeping in view the preferences and needs of their customers, the company introduced different brands and invested heavily in Research and Development activities. Despite the huge amount of R&D budget, some divergence appeared between marketing and operations departments regarding the life cycle of 3 brands. Marketing department wanted to shorten the product life cycle while operations department wanted to make product life cycle longer to get maximum benefits from R&D expenses.

Expert opinions from both the departments were at opposing ends. Due to this, the matter was called upon by the Board of directors (BOD’s). A BOD’s meeting has been planned to resolve the issue. If you were invited at the meeting, what suggestions would you like to give to resolve this matter? You are preferably advised to restrict your suggestions to Operations only.

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Please Discuss here about this GDB.Thanks

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plz koi solution send kr dy  ...ya idea solution hi snd kr dyyyyyyyyyy


Tariq Bahi Send the Solution or Idea???

Don't copy plz. 


 Muhammad Hasnain Sadiq  gud keep it up 

thankx sir

MGT613 GDB Idea
Don’t copy plz
Being Operations manager I’ll suggest that long Product Life cycle is more beneficial because it
I’ll provide:
1- More time to penetrate in the Market
2- More time to get stability for Product in diverse natured market
3- Company has more time to earn the customer loyalty
4-We ll be able to won the customer satisfaction and customer value
5-More market stay means more display of Product to more customers
5- Great potential to earn Sponsors
6-More chances to earn the well repute
7-More the market stay means more the financial stability
8- Long Product Life cycle means More and mximum profit
9-long PLC means more chances to make product developement perfect
10- long PLC help to do market search to so that we can make estimate what are demand of

This idea solution be right but in GDB clearly saying that "You are preferably advised to restrict your suggestions to Operations only." so this idea solution is related with Marketing PLC not Operations PLC.

Now what next ?

koi tu gdb send kar du? now this webside is going to useless??? whts hapend with the members of this web . no assign no gdp 

Its a complicated gdb, its written in handouts pg63 that op managers should work to shorten product life cycle (not product life) this increases product safety and reliability.The gdb requires operational side discussion which support to longer product life cycle!? can somebody plz differentiate???


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