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Comment by Sweety on February 9, 2015 at 9:27pm

Marketing Management (MKT501)   

Fall, 2014

Graded Discussion Board No. 2

Starting Date:Monday, February 09, 2015

Due Date:Friday, February 13, 2015

Total Marks:  5 marks

Topic: Promotion  

NOTE: There is no grace period in case of GDB

Objective of GDB

The basic objective of this discussion is to make students familiar with the importance of promotional activities.

Learning Outcomes

After attempting this GDB students will be able to:

• Know the importance of promotional activities.
• How promotional activities plays imperative role in attracting customers and to enhance customer base.

Scenario

Promotion is one of the important components of marketing mix other than product, price and place. Basically, developing promotional strategy of company requires much effort in order to make it successful. The role of promotional components depends upon the nature of the organization and creativity plays imperative role in propelling image of the organization. Integrated marketing communication is a complete plan to find better ways to connect with the customers includes: advertising, sales promotion, direct marketing, personal selling and public relations. Nowadays, expenditure on promotional activities is increased twofold and every organization is trying to capture huge market segment.

Requirement:-

In your opinion, explain why companies are more focused towards integrated marketing communication rather single promotional component. Justify your answer with at least five supporting arguments in support of your answer.  (5 Marks)

 

Student’s Guide

 

1. Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.

 

 

Good Luck

Comment by +★ HAMMAD ★ on September 17, 2014 at 3:42pm

Nice group

Comment by abidhussain on June 5, 2014 at 8:13pm

plz upload midterm solved paper of MgT 501 HRM

papers plz upload soon

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Comment by abidhussain on June 5, 2014 at 8:12pm

plz upload midterm solved paper of MKT 501 & MKT 624

plz upload soon

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Comment by abidhussain on June 5, 2014 at 8:12pm

plz upload midterm solved paper of MKT 501 & MKT 624

plz upload soon

thanksssssssssssssssssss

Comment by + ✿´´cм(ɴɪѕα)``✿ on October 1, 2013 at 1:34pm

Comment by zalma coca cola peela dy on August 4, 2013 at 2:51am

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Comment by zalma coca cola peela dy on August 4, 2013 at 2:50am

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Comment by + M.Tariq Malik on April 30, 2013 at 12:21am

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Comment by ali ilyas on April 23, 2013 at 12:30pm

*****

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