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MKT501 Fall 2017 Final Term Papers Pattern & Questions 17 Feb 2018 to 28 Feb 2018 & Helping Material
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Marketing Management (MKT501)
Fall, 2014
Graded Discussion Board No. 2
Starting Date:Monday, February 09, 2015
Due Date:Friday, February 13, 2015
Total Marks: 5 marks
Topic: Promotion
NOTE: There is no grace period in case of GDB
Objective of GDB
The basic objective of this discussion is to make students familiar with the importance of promotional activities.
Learning Outcomes
After attempting this GDB students will be able to:
Scenario
Promotion is one of the important components of marketing mix other than product, price and place. Basically, developing promotional strategy of company requires much effort in order to make it successful. The role of promotional components depends upon the nature of the organization and creativity plays imperative role in propelling image of the organization. Integrated marketing communication is a complete plan to find better ways to connect with the customers includes: advertising, sales promotion, direct marketing, personal selling and public relations. Nowadays, expenditure on promotional activities is increased twofold and every organization is trying to capture huge market segment.
Requirement:-
In your opinion, explain why companies are more focused towards integrated marketing communication rather single promotional component. Justify your answer with at least five supporting arguments in support of your answer. (5 Marks)
Student’s Guide
Good Luck
plz upload midterm solved paper of MgT 501 HRM
papers plz upload soon
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plz upload midterm solved paper of MKT 501 & MKT 624
plz upload soon
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plz upload midterm solved paper of MKT 501 & MKT 624
plz upload soon
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