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“Toyota Indus Pakistan” is one of the leading car manufacturer and seller in Pakistan with quite a significant market share. The overall market growth rate is also high, with companies selling even more of their vehicles annually than before, despite of the unusual price hike due to inflating dollar prices. Toyota has a few very famous and long running models in the local market which have been generating some serious sales for the company for quite a long time. Toyota Corolla is one of the most selling model manufactured by Toyota Indus and is the lowest priced Toyota car assembled in Pakistan. Toyota Corolla has grasped a major share in the Pakistani market, where the market has a high growth rate as well. Toyota Fortuner and Toyota Revo, are two other models which are doing very good. However, in case of Toyota Fortuner and Toyota Revo, let’s assume that the growth rate of the market is not as much as in case of Toyota Corolla but they also have a considerably high market share to their name. Whereas in case of Toyota Avenza it has not yet been able to grasp a considerable market share as in the case of other Toyota cars especially when the growth rate of the market is considerably high.
1.Discuss, considering the provided scenario, in which quadrants (Cash cows, question marks, stars and dogs) of BCG matrix Toyota Corolla, Toyota Fortuner, Toyota Revo and Toyota Avenza fall? (Simply mention the name of quadrant long with the name of the vehicle, no explanations required). (4 marks)
2.Also provide a logical one liner argument, as to how a company should react to any product falling in the category of ‘Dogs’. (1 marks)
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sir i always watch ur videos that are very useful. In this GDB my personal opinion is that Toyota Avenza falls in Question marks quadrant as it has low market shares with high growth rate......
Please Discuss here about this GDB.Thanks
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MKT501GDB Idea Solutionc Spring 2019
1:Toyota Corolla car : start product categories
2:Fortuner and Toyota Revo : cash cows product
3:Toyota Avenza: question mark
4: Dogs :and no product fall in dogs category
Answer 2: need to developed dogs proud and change the modification and function
Or stop the product product that fall in dogs category