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Please share your current final paper here...
Wednesday Ko Hai Yar
Same mine.. :( Wednesday Morning...
Best of Luck Dear
Today's paper mcqs were conceptual
1- How do you differentiate between public relations and sales promotions?
2- Briefly explain the concept of “Guerilla marketing/promotion”?
3- How would you differentiate publicity from public relations?
4- Briefly explain three types of channel membership decisions made by supplier?
5- How do you differentiate between qualitative and quantitative research?
6- Al Khair” is a newly established company in sports industry. The owner of the company is interested to attract customers and to increase sales of products for coming quarter of the year. Company has limited available resources and can’t opt for advertisement due to high cost.
Illustrate the most appropriate promotional tool from marketing communication mix? Mention at least three distinctive benefits of selected promotional tool.
7-Shoe Company is broadcasting its TV commercial for last 2 months. Marketing manager was surprised to know about feedback of commercial that consumer rated it as most unattractive and boring ad of the month.
what do you think how company should respond to this feedback? And illustrate three characteristics of attractive ad?
8- A laptop manufacturing company is planning to enter in South Asian countries. Company is currently operating from Europe and least interested in opening offices in South Asia. CEO of the company allocated a very low marketing budget for upcoming quarter. What are the most appropriate modes of selling based on the company’s situation? Give three logical reasons to support your answer.
Briefly explain what type of channel membership decisions can be made by supplier. Also discuss channel members motivation?
9- Insurance company needs a data of people who have more than 30,000 salaries per month. In the start marketing manager is planning to target three offices located at nearby location.
How do you decide whether company needs primary data or secondary data? Support your answer with two logical arguments.
aoa please share mcqs which type in current paper ,and current paper more and more thanks