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MKT501 Marketing Management Assignment No 01 Spring 2019 Solution & Discussion.

MKT501 Marketing Management Assignment No. 01 Solution Spring 2019.

Scenario: “KIA motors” is a well-known automobile manufacturing company in the world. Recently KIA has re-launched its vehicles in Pakistan after a long time. Two models have been launched and a few more are in queue to be launched soon. However in the international market the company is offering around 10 models. One of the two models launched in Pakistan in 2018 is a 3342 cc Kia Grand Carnival which comes under SUV/MPV category. It is full of modern day features and a huge plus point is its reasonable price. Kia Grand Carnival starts from PKR 4899000 and goes up to almost 6 million when all the additional features are added to it. Its price is way lower than the competitors in the market including Toyota Land Cruiser, Prado, Porsche Cayenne, Range Rover, Toyota Fortuner etc. Thus for a specific segment of high cc larger vehicle market, their price is reasonably affordable and attractive. The speculation about the prices of their upcoming models KIA Sportage (1999 cc) and KIA Picanto (998 cc) is also very positive as it is expected that their prices will also be very reasonable and will challenge the current market (competitors), when launched. In addition to that the company is improving its distribution network and opening its showrooms in major cities of Pakistan as well as adding in the service centers. Along with improving company’s distribution the company is also active on various social media platforms for its products‟ promotion.

 Requirements: 1. Go to KIA Motor’s official website ( https://www.kia.com/pk/main.html); extract and list down their product line in international market (global lineup) and Pakistani market (local lineup). (Simply list down the model names (at least 8 from global lineup and 2 from local lineup), no explanation required) (3 marks)

  1. List down some of the product features of KIA Grand Carnival offered in Pakistan (provide features from the official website). Mention at least 20 features in points, no explanation required. (Hint: There are almost 40 key features of KIA Grand Carnival provided in the website https://www.kia.com/pk/main.html) (4 marks)
  2. List down 7 social media promotional tools used by KIA (provided in the official websitehttps://www.kia.com/pk/main.html) (2 marks)
  3. What is the tag line/slogan of KIA that they are using in Pakistani market? (1 mark)

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MKT 501
Assignment No. 01
Spring 2019
Scenario: “KIA motors” is a well-known automobile manufacturing company in the world. Recently KIA has re-launched its vehicles in Pakistan after a long time. Two models have been launched and a few more are in queue to be launched soon. However in the international market the company is offering around 10 models. One of the two models launched in Pakistan in 2018 is a 3342 cc Kia Grand Carnival which comes under SUV/MPV category. It is full of modern day features and a huge plus point is its reasonable price. Kia Grand Carnival starts from PKR 4899000 and goes up to almost 6 million when all the additional features are added to it. Its price is way lower than the competitors in the market including Toyota Land Cruiser, Prado, Porsche Cayenne, Range Rover, Toyota Fortuner etc. Thus for a specific segment of high cc larger vehicle market, their price is reasonably affordable and attractive. The speculation about the prices of their upcoming models KIA Sportage (1999 cc) and KIA Picanto (998 cc) is also very positive as it is expected that their prices will also be very reasonable and will challenge the current market (competitors), when launched. In addition to that the company is improving its distribution network and opening its showrooms in major cities of Pakistan as well as adding in the service centers. Along with improving company’s distribution the company is also active on various social media platforms for its products‟ promotion.
Requirements: 1. Go to KIA Motor’s official website (https://www.kia.com/pk/main.html); extract and list down their product line in international market (global lineup) and Pakistani market (local lineup). (Simply list down the model names (at least 8 from global lineup and 2 from local lineup), no explanation required) (3 marks)
2. List down some of the product features of KIA Grand Carnival offered in Pakistan (provide features from the official website). Mention at least 20 features in points, no explanation required. (Hint: There are almost 40 key features of KIA Grand Carnival provided in the website https://www.kia.com/pk/main.html) (4 marks)
3. List down 7 social media promotional tools used by KIA (provided in the official website https://www.kia.com/pk/main.html) (2 marks)
4. What is the tag line/slogan of KIA that they are using in Pakistani market? (1 mark)
Solution;
Question 1…….
Answer;
List of KIA motors in international line up
KIA Soul
KIA Niro
KIA Sportage
KIA Sorento
KIA Telluride
KIA Sedona
KIA Rio
List of KIA motors in Pakistan line up
KIA Sportage
KIA Carnival
Question 2;
Answer:
FEATURES

Power sliding door
Positioning lamp
Fog lamp
Aerodynamic lines
Rear spoiler
LED side repeaters and auto folding mirrors
Shark fin antenna
Outside door handle
Rear bumper / skid plate
Radiator grill/ grill type front bumper
A supremely elegant and spacious cockpit
Optimized driver controls
Steering wheel remote controls
Posh button start
Aux and USB
3.5 mono TFT cluster
Dual sunroof
Full auto air-conditioning with independent 3- zone control
Question 3:
Answer:
List down 7 social media promotional tools used by KIA

KIA Facebook
KIA Instagram.
KIA Flickr
KIA Google+
KIA Buzz
KIA Twitter
KIA Youtube
Question no 4:
Answer:
Brand Slogan
The Power to Surprise

MKT501-ASSIGNMENT-No-01-SOLUTION-Spring-2019

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