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Quiz # 02

Marketing Management (MKT 501)

 

Dear Students!

This is to inform that Quiz # 02 will be opened on June 10, 2015 and last date to attempt quiz will be June 11, 2015. 

Instructions:

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  • Quiz will be based on Multiple Choice Questions (MCQs). Covering video Lectures 10 to 19.  
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Please all students related this subject Share your online Quizzes here to help each other.

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Please share the question and their answers of this quiz if anyone has done.

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Believing in the policy... That DO GOOD HAVE GOOD.. So r requested guys plz u too try to share ur experiences. Thanks

Here is my own personal experience for your assistance.. GOD bless you all!

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Thanks A Lot ,  , Will help me to solve quiz,

Thanx adeel bhai for help...

 Quiz # 02

The label on a soft drink can be read “cool and refreshing” for what reason these words are used?

Select correct option:

To encourage multiple purchases

To provide information

To promote the product

To satisfy legal requirement

 

------------Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the, which addresses the question, (What is the buyer really buying?

 

Select correct option:

 

Augmented product

Actual product  

Core benefit

Specialty product

 

Which of the following is usually the target of a market challenger?

Select correct option:

Market nicher

Market leader

Market follower

Market segment

 

 

Critical path analysis is useful at which stage of the product development Process?

 

Select correct option:

Commercialization

Concept development

Beta testing

Business Analysis

A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?

 

Select correct option:

Commercialization

Concept development

Beta testing

Business Analysis

 

Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.

 

Select correct option:

Followers

Challengers

Leaders

Nichers

 

Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits?

Select correct option:

Introduction

Growth

Maturity

Decline

 

Which of the following is a strategic planning method that some organizations use to make flexible long-term plans?

Select correct option:

Monitoring

Forecasting

Scenario planning

Guerrilla marketing

 

The purchase of which of the following items is least likely to be affected by demographic factors?

Select correct option:

Car

Furniture

Computer

Sugar

 

 

 

Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities?

Select correct option:

Why to launch the product?

How to launch the product?

Where to launch the product?

When to launch the product?

 

The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:

 

Select correct option:

 

Industrial products

Specialty products

Unsought products

Shopping products

 

Which stage in the PLC normally lasts longer and Poses strong challenges to the marketing managers?

 

Select correct option:

Introduction

Growth

Maturity

Decline

 

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and --------

 

Select correct option:

 

Shifts in unemployment

 

Shifts in the economy

 

Shifts in consumer tastes and preferences

 

Foreign imports

 

 

Tight cost control is associated with which of the following strategy?

Select correct option:

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

 

When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is --------

 

Select correct option:

Improving advertising

Changing promotion

Modifying the marketing mix

Increasing promotion budget

 

 

 

 

Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

 

Select correct option:

 

Specialty

Convenience

 Unsought

Augmented

 

 

Which of the following represent the companies which prefer to follow rather than challenge?

 

Select correct option:

 

Market challenger

Market follower

 Market Nicher

Market leader

 

 

 

Which of the following market dominance strategy involves less risk of competitive attacks?

 

Select correct option:

 

Challengers

Leaders

Followers

Nichers

 

 

 

Which of the following explains the description of the product?

 

Select correct option:

 

Brand

Container

Labeling

Packaging

 

 

Which of the following is the period when sales become very low and profits drop?

 

Select correct option:

Introduction

Growth

Maturity

Decline

 

Quiz#02 

Which of the following is usually the target of a market challenger?

Select correct option:

Market nicher

Market leader

Market follower

Market segment

 

Which one of the following BEST describes the human need?

Select correct option:

Food

French-fries

Burger

Pizza

 

Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities?

Select correct option:

Why to launch the product?

How to launch the product?

Where to launch the product?

When to launch the product?

 

 

In term of marketing mix, a television show like Tariq Aziz show is an example of:

Select correct option:

Product

Price

Place

Promotion

 

Which of the following has a quick response towards a new product?

    Select correct option:

 

    Early majority

    Early adopters

    Late majority

    Laggards

 

 

Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?

 

Select correct option:

Line extension

Co- branding

Brand extension

Multi branding

 

Which of the following is NOT an external source of idea generation?

 Select correct option:

 Top management

 Competitors

 Suppliers

 Customers

 

Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:

 

Select correct option:

Functional discount

Seasonal discount

Quantity discount

Cash discount

 

Additional cost is associated with which of the following strategy?

Select correct option:

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

 

Aggressive selling is a characteristic of which of the following concept of marketing?

Select correct option:

 Production concept

 Marketing concept

 Selling concept

 Product concept

 

Identify the type of packaging for ice creams.

Select correct option:

Primary packaging

Secondary packaging

Transport packaging

Decorative packaging

 

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?

Select correct option:

Customer complaints database

Exit interviews

Web and telephone information hotlines

Business Analysis

 

Which of the following takes place at retailer's end?

Select correct option:

Promotion

Placing

Pricing

Exchange

 

 

Identify the strategy that deals with the rate of new product development.

Select correct option:

Vertical integration

Horizontal integration

Innovation strategy

Aggressiveness strategy

 

In which of the following company introduces new brand names under the same product category?

Select correct option:

Multi bands

Brand extension

Line extension

New brands

 

The loyalty marketing focuses on establishing long term relationship between:

Select correct option:

Company and retailer

Retailer and customer

Retailer and consumer

Company and customer

 

Which of the following is NOT a purpose of discounts?

Select correct option:

Increase long term sales

Reward valuable customers

Move out-of-date stock

Increase short-term sales

 

In which of the following marketing strategy companies develop the brand name, brand image and product portfolio 

analysis?

Select correct option:

Product

Pricing

Promotion

Distribution

 

Which of the following method is mostly used in the retailing?

Select correct option:

Courier service

Online shops

Self-service

Counter-service

 

 

 

Which of the following firms’ emphasis on product's benefits to the customers rather than on product attributes.

 

Select correct option:

Product oriented

Market oriented

Sales oriented

Production oriented

 

Quiz #02 by Adeel Bhai

A brand which is created and owned by a re-seller of a product or service is known as:

Select correct option:

Co-brand

Private brand

Manufacturer's brand

Licensed brand

 

Additional cost is associated with which of the following strategy?

Select correct option:

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

 

Which of the following method is mostly used in the retailing?

Select correct option:

Courier service

Online shops

Self service

Counter service

 

Which of the following has a quick response towards a new product?

Select correct option:

Early majority

Early adopters

Late majo

Laggards

 

Which of the following involves designing and manufacturing the container or wrapper for a product?

Select correct option:

Labeling

Branding

Product line

Packaging

Which of the following product takes less time for adoption?

Select the correct option:

Fashion

Automobile

Technology

All of the given option(s)

 

Which is the application of marketing techniques to a specify product, product line and form of product?

Select correction option:

Marketing management

Brand management

Marketing

Advertising

 

Which of the following is the reason(s) of using psychological pricing?

Select correction option:

Consumers ignore least significant digits  

Fractional prices shows lowest price

Consumers got attracted towards such price

All of the given option(s)

 

In-----------stage of product life cycle, sales grow slowly while profit are non-existent since heavy expenditure exceeds slow growing profit.

Select correction option:

Introduction

Growth

Maturity

Decline

 

Indentify the products that the customer usually buys frequently and with a minimum of comparison and buying efforts.  

Select correct option:

Convenience

Unsought

Specialty

Augmented

 

Which of the following is NOT an external source of idea generation?

Select correct option:

Top management

Competitors

Suppliers

Customers

 

The commercialization process of new product development is important because of:

Select correct option:

Heavy cost

Beginning of long journey of product

No mistakes is acceptable

All of the given option(s)

 

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ___.

 Select correct option:

Shifts in unemployment

Shifts in the economy

Shifts in consumer tastes and preferences

Foreign imports

 

Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities?

Select correct option:

Why to launch the product?

How to launch the product?

Where to launch the product?

When to launch the product?

 

A secondary use package can best be defined by which of the following?

Select correct option:

Can be used as a promotional tool

Can be reused for purposes other than its initial use

Facilitates transportation, storage, and handling for middlemen

Is recyclable and environmentally safe

 

Critical path analysis is useful at which stage of the product development Process?

Select correct option:

Commercialization

Concept development

Beta testing

Business Analysis

 

A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?

Select correct option:

Differentiation strategy

Cost leadership strategy

Market dominance strategy

Market segmentation strategy

 

When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is ___.

Select correct option:

Improving advertising

Changing promotion

Modifying the marketing mix

Increasing promotion budget

 

 

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