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Please discuss the Idea Solution for assignment  Last date is 03 Dec 2013.

Many organizations areinvesting time and money into R&D to understand the consumer
behaviors and then come-up with strategies to grab good market share. Research indicates that there is a big shift in consumer behaviors around the globe due to change in their buying power, higher education,age and their health care concerns.These changing behavior induce companies to bring up with new ideas and create new consumer market segments. The impact of this shift can be seen in the way that a company introduces new products in market to address customer expectations.
Unilever Pakistan began its operations in 1948, the company has been closely connected to the Pakistani people and its brands have been an integral feature in their daily lives. It is working worldwide and trades products under more than 400 brand names; these top brands are available in many countries along with the stories behind them. Two billion people use them on daily bases.Fair&lovely is one of the brands of Unilever which is also doing it businessin Pakistan and India. Traditionally, in Indo-Pak culture, women are considered more conscious about their beauty but the fact is that men are also concerned about their beauty and looks.Fair &lovely wisely identified this need and introduced MaxFairness for Men.
How does changing consumer’s behavior affect the segmentation strategies
of Unilever? (15 Marks)

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Replies to This Discussion

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this file will helpful for solving a assignment. read and get idea.

regards ali raza

this file will helpful for solving a assignment. read and get idea.

regards ali raza


Read Lesson 4 and 5 and you can solve the assignment. the questions is that the changing consumer behavior , expectations and preferences force to use segmentation strategy. in this case unilever has used demographic strategy.    

Men are also want the good looking face because they also like to look alike celebrities and having a dashing personality. but they can't afford the more time consuming and difficult beauty treatments as they have to do thier other important jobs. so the Unilever has to focus them using the demographic strategy and Psychographic segmentation to make the belief the skin of men is different type than ladies.


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