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Topic: Maslow’s hierarchy of needs
Objective of Assignment
The basic objective of this assignment is to make students familiar with the concept of Maslow’s
hierarchy of needs and its practical implications.
Learning Outcomes
After attempting this assignment students will be able to:
 Know the practical implication of this theory.
 Understand the essential role of Maslow’s hierarchy of needs that can affect perception of
In 1943, Abraham Maslow proposed a theory “Maslow's hierarchy of needs” to describe the
pattern that human motivations generally move through different levels of needs. It is portrayed
in shape of pyramid with the largest, the most fundamental needs at the bottom “physiological
needs” and the need for self-actualization at the top. Maslow's hierarchy of needs is very value
able for social scientists as it explains the basics of human needs pattern and shows the human
psyche of acquiring similar set of motives through genetic endowment and social Interaction.
Maslow’s theory though developed in field of psychology but it has become widely influential as
the best- general theory of motivation and being widely applied to elucidate the motivation in
many social disciplines such as business and marketing as well.
According to Maslow theory, Safety is second fundamental need of any individual, the safety
and protection issues prevailing nowadays in Pakistan .Companies are strolling for their survival
as their customer base is disturbing, consumers are not feeling safe and secure so far. Research
findings show the effect of personal as well as company’s security a big threat for consumer
markets. There are numerous examples which shows that how an individual who sacrificed his
life for friends or ideas to save them. There were number of companies who left the Pakistan and
now working in other countries. As most of our nation is right now busy in striving to fulfill its
physiological and safety needs.
Keeping in view the above mentioned scenario, what security and protection element according
to Maslow theory affect consumer’s behavior? Provide at least five elements to support your
answer with proper justification.
Marking Scheme:
The total marks of this question are 10; mention at least 5 points to justify your answer. Each
point carries 1 mark; avoid irrelevant text/material while answering the question.
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 Try not to include any irrelevant material in the solution
 Try to come up with precise and original answers.
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 You may also compose your assignment in Open Office format.
Use black and blue font colors only
 Use APA style for referencing and citation. For guidance search “APA reference style”
in Google and read various website containing information for better understanding or
visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Please note that your assignment will not be graded or graded as Zero (0), if:
 It is submitted after the due date.
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 It is cheated or copied from other students, internet, books, journals etc.
Dear students!
As you know that Pre Mid-Term semester activities have started and load shedding problem is
also prevailing in our country. Keeping in view the fact, you all are advised to post your
activities as early as possible without waiting for the due date. For your convenience; activity
schedule has already been uploaded on VULMS for the current semester, therefore no excuse
will be entertained after due date of assignments, quizzes or GDBs.
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Replies to This Discussion

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

any idea how can we use maslow's hierarchy of nedd theory to explain consumer behaviour?

its quite easy


security aor protection elements same hain ya different ?

aor ye 2nd wali maslow theory main sy point hain ya esteem main sy b likh skty ?

protection means some body protecting u like police and security means that this specific dept of protection is providing u security, like police is a protection dept for public but at the same time police must provide us security  

anybody give idea

some one send its solution plzzzzzzzzzzzz

Hi Shabana where r uuuuu

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

plzzzz koi help kr dy is assignment ma kindly...

plzzzzzz tariq bhai ap he help kr dein...


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