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Topic: Maslow’s hierarchy of needs
Objective of Assignment
The basic objective of this assignment is to make students familiar with the concept of Maslow’s
hierarchy of needs and its practical implications.
After attempting this assignment students will be able to:
Know the practical implication of this theory.
Understand the essential role of Maslow’s hierarchy of needs that can affect perception of
In 1943, Abraham Maslow proposed a theory “Maslow's hierarchy of needs” to describe the
pattern that human motivations generally move through different levels of needs. It is portrayed
in shape of pyramid with the largest, the most fundamental needs at the bottom “physiological
needs” and the need for self-actualization at the top. Maslow's hierarchy of needs is very value
able for social scientists as it explains the basics of human needs pattern and shows the human
psyche of acquiring similar set of motives through genetic endowment and social Interaction.
Maslow’s theory though developed in field of psychology but it has become widely influential as
the best- general theory of motivation and being widely applied to elucidate the motivation in
many social disciplines such as business and marketing as well.
According to Maslow theory, Safety is second fundamental need of any individual, the safety
and protection issues prevailing nowadays in Pakistan .Companies are strolling for their survival
as their customer base is disturbing, consumers are not feeling safe and secure so far. Research
findings show the effect of personal as well as company’s security a big threat for consumer
markets. There are numerous examples which shows that how an individual who sacrificed his
life for friends or ideas to save them. There were number of companies who left the Pakistan and
now working in other countries. As most of our nation is right now busy in striving to fulfill its
physiological and safety needs.
Keeping in view the above mentioned scenario, what security and protection element according
to Maslow theory affect consumer’s behavior? Provide at least five elements to support your
answer with proper justification.
The total marks of this question are 10; mention at least 5 points to justify your answer. Each
point carries 1 mark; avoid irrelevant text/material while answering the question.
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Please Discuss here about this assignment.Thanks
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any idea how can we use maslow's hierarchy of nedd theory to explain consumer behaviour?
its quite easy
security aor protection elements same hain ya different ?
aor ye 2nd wali maslow theory main sy point hain ya esteem main sy b likh skty ?
protection means some body protecting u like police and security means that this specific dept of protection is providing u security, like police is a protection dept for public but at the same time police must provide us security
anybody give idea
some one send its solution plzzzzzzzzzzzz
Hi Shabana where r uuuuu
Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....
plzzzz koi help kr dy is assignment ma kindly...
plzzzzzz tariq bhai ap he help kr dein...