We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>


Looking For Something at vustudents.ning.com? Click Here to Search

Consumer Behavior (MKT 530) Fall, 2015 Assignment No.1 Due Date: 01 December, 2015

Consumer Behavior (MKT 530) Fall, 2015
Assignment No.1
Due Date: 01 December, 2015
Total Marks: 10 Marks
Topic: Customer satisfaction
NOTE: Be proactive in submission, don’t wait for due date
Objective of Assignment
The basic objective of this assignment is to make students familiar with the importance of
understanding the customer satisfaction.
Learning Outcomes
After attempting this assignment students will be able to:
• Comprehend the practical implications of customer satisfaction in building the
loyal customers and generating customer value.
• Understand the essential role of customer satisfaction as a marketing tool.
Background
The most important asset of any organization is its customers. Company use different tools to
satisfy and retain their customers. When a customer is satisfied with companies offerings it
becomes their strength for the company in market. Researchers define consumer satisfaction in
different ways, but normally it is believed that customer satisfaction measures how well the
expectations of a customer concerning a product or service provided by any company have been
met. It has different dimensions like quality of product and the quality of services provided to
customers. Companies use different techniques to make their customers happy with them for
example many fast food chains in order to give their customers an excellent experience and
satisfaction provide quality foods with good services at reasonable price. They give clean and
hygienic environment to make their customers feel good while enjoying their food. Such
companies provide convenience to customers in shape of having ideal locations of their food
chains, parking area and 24 hours of operations. When a customer places an order than he knows
that he is receiving a consistent satisfactory food at reasonable price. All these efforts are
directed to generate customer value.
Companies provide high level of services or benefits to satisfy their customers and increase
customer value. There are certain cases where satisfied customers pay more cost to enjoy these
benefits offered by company around us.
Requirement
Keeping in view the above background, in your opinion why do companies strive to create
customer value? Mention any five reasons with logical justification.
Note: Your answer should not exceed 500 words.
Marking Scheme: 10 Marks
24 hours extra / grace period after the due date are usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and mentioned due
dates should always be treated as final to avoid any inconvenience.
IMPORTANT INSTRUCTIONS
ƒ Students are advised to study the whole text carefully.
ƒ Try not to include any irrelevant material in the solution
ƒ Try to come up with precise and original answers.
ƒ Any act of plagiarism like copy paste from internet will result in ZERO marks.
ƒ Assignments reaching after the due date would not be considered.
OTHER IMPORTANT INSTRUCTIONS:
DUE DATE: DECEMBER 01, 2015
• Make sure to upload the solution file before the due date on VULMS.
• Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
• Use the font style “Times New Roman” or “Arial” and font size “12”.
• It is advised to compose your document in MS-Word format.
• You may also compose your assignment in Open Office format.
Use black and blue font colors only
REFERENCING GuIDELINES:
• Use APA style for referencing and citation. For guidance search “APA reference
style” in Google and read various website containing information for better
understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
• It is submitted after the due date.
• The file you uploaded does not open or is corrupt.
• It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF
etc.
• It is cheated or copied from other students, internet, books, journals etc.
NOTE RELATED TO LOAD SHEDDING: PLEASE BE PROACTIVE
Dear students!
As you know that Pre Mid-Term semester activities have started and load shedding problem is
also prevailing in our country. Keeping in view the fact, you all are advised to post your
activities as early as possible without waiting for the due date. For your convenience; activity
schedule has already been uploaded on VULMS for the current semester, therefore no excuse
will be entertained after due date of assignments, quizzes or GDBs.
Good Luck

+ Click Here To Join also Our facebook study Group.

..How to Join Subject Study Groups & Get Helping Material?..


See Your Saved Posts Timeline

Views: 914

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

Replies to This Discussion

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

Companies strive to create customer value to:

  1. Improves customer satisfaction.
  2. Fosters repeat customers and customer loyalty.
  3. Increases customer advocacy and referrals.
  4. Reduces customer churn.
  5. Creates a competitive advantage.
  6. Increases revenue and sales.
  7. Builds stronger customer relationships.

Is this correct answer..?? Please guide me if i am wrong..

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

OMG..... still no discussion.... 

yaar plz ye to btayen k
question hai keya

customer value create kesey karni hai ya customer value zaruri kiu hai?

customer value ko increase kry k liye companies q koshish kr rhi hain...?????
ye hai question

I have done it...

MKT530 solution 2015

MKT530

 

Answer:

 

To sustain in the market:

Mostly companies strive to create customer value because they want to sustain in the market through higher customer valued .Higher valued customers are backbone for any company to be more competitive in the market.

Retain good customers:

Companies strive to create customer value because they want to retain good customer who bring about increased revenue, lower customer acquisition costs and increased referrals.

Determining which customers to serve:

Customer value offer the opportunity to companies to determine which customers can be retained or given a higher level of services.

Help to recognize customer choice & customer segments:

Companies striving with customer value realizes the importance of the customer choice quality services understanding and the identification of the customer segments ,their needs and expectations.

To formulate future strategies:

Companies benchmark itself against what the best to strive in market to provide more superior customer value to its targeted customers. So Companies with vision to strive for higher customer values identify such gaps and develop actions & future strategies to fill such gaps.

is this a complete ans???????????

RSS

© 2019   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service