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Topic/Area for Discussion: “Customer expectation and delivered value

The Case

Suzuki Motor Corporation is a Japanese multinational corporation founded in 1909, which specializes in manufacturing automobiles, four-wheel drive vehicles, and motorcycles. It is a well known and leading motor company in Pakistan. Suzuki motors have very good well known brands in Pakistani market like FX, Mehran, Liana, Jimny, APV, Khyber, Cultus and Alto.

FX, Mehran, Margla, Khyber, Cultus, Alto are to hit middle class as far as Suzuki Baleno, Swift and Liana are considered the luxury cars for upper level income customers .Suzuki motors started in Pakistan by targeting the low income class then they shifted to elite class by providing the luxury cars in market like Baleno, Liana and the Suzuki Jimny. Suzuki motors are famous in both the upper and middle class and they are competing the other famous brands like Toyota and Honda as well.

The observation regarding Suzuki motor Pakistan is that it covers a big market share of 1000 cc and below cars. Shape, color and the engine of their vehicles are very good as the customer expect from the Suzuki motors to deliver as they promise.

Point of Discussion:

Analyze this scenario, which are the factors / reasons which make people brand loyal with 1000 CC and below in Suzuki car? (Provide at least 6 reasons (30 marks)


Your discussion must be in context of promised and delivered value)  

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Views: 690

Replies to This Discussion

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

I think we should describe the main characteristics of Suzuki Cultus. and what the people want in a 1000cc car.

solution plz

kise k pas koi point nhi hy kia ??

any one  have no idea????

  • Fuele consumption
  • Easy and Economical Maintenance
  • All kinds of Parts are available every ware
  • Easy buying and selling
  • Controlled Investment

mkt530 idea solution novmber 2013 gdb....

solution.... by wajid malik..


Successful CRM (customer relationship management) 
The loyalty of customers stems from building relationships with them, and those relationships have to managed. This is where CRM comes in. Whether the relationships are so finely tuned as to be one-to-one relationships, or whether they are in bigger segments or groups, the principles of management are similar. Over the past decade CRM has come to be regarded by many marketers as being synonymous with huge, costly IT systems. But many of the big companies have now passed through that stage, and are focusing more on explaining to both employees and customers the benefits of the system, and streamlining the laborious processes of data collection. CRM's reputation is improving - it is making a come-back. Some of the key faults that can cause CRM projects to fail or prevent delivery of the expected ROI are a reliance on technology as a global 'cure-all' and down-playing the importance of management level buy-in. But having the correct focus and commitment can significantly improve a CRM initiative's performance. According to IBM's research, CRM should be run at the corporate level or with a cross-functional perspective - and when this is the case, there is a 25-60% greater chance of success.
Customer loyalty has many various factors to consider. I’m going to cover some of the most important ones.

One of the biggest and most important factors in 2013, (with the exposure the Internet, Social Media and Mobile provide) is having multiple competitors who are also struggling to get a piece of the same pie. In other words, multiple competitors struggling with you for the same customers. With so many companies competing, the awful truth is, that customer loyalty is compromised. These days, people are having a tough enough time with which brand of cologne/perfume they wear because of the numerous amount of brands offering the products.

I’ll be straight up. It has always been the way I’m going to say and it will always be this way – Products with better service can create customer loyalty.

These products though, need to provide customer satisfaction if they

Please Discuss new Assignment MKT 530 here....


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