We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Looking For Something at vustudents.ning.com? Click Here to Search

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More

Consumer Behavior (MKT 530)                                                           Fall, 2016

Graded Discussion Board No. 1

Due Date:   28 Nov, 2016

Back Ground:

Product positioning is a process by which marketer tries to place the product in a favorable position among all the other products. Creating an identification of product in market is simply called product positioning. Marketers use the best possible ways to endorse the product attributes to the target market according to the customers’ needs, wants and the competitive structures. The product survival depends on the competitive advantage and the unique selling propositions established by the marketers.

Scenario:

Pak Suzuki Motor Company Limited was formed as a joint venture between Pakistan Automobile Corporation and Suzuki Motor Corporation (SMC) Japan. Company started its commercial operations in January 1984. The product line of Suzuki vehicles in Pakistan includes cars, small vans, Pickups, Cargo vans and Motorcycles but Suzuki is famous due to its ionic Mehran 800 cc.  Now the automotive giant Suzuki has disclosed to replace its Mehran 800cc with the locally manufactured Alto 660cc by 2018. Pak Suzuki in 1988 had discontinued Suzuki FX 800cc by Suzuki Mehran. It has launched Alto’s seventh generation in Japan and now it is going to launch it in Pakistan in 2018. The local vendors are not in the favor for discontinuation of Suzuki Mehran due to brisk sales of parts and accessories and its localization content of over 70 per cent. Due to heavy competition with each passing day Suzuki intends to improve its existing cars and replacing the existing ones with new ones like Alto 660cc in the market.

 

Point of discussion

Discuss any five positioning strategies by which Pakistan assembled Suzuki Alto 660cc can be effectively positioned in customers’ mind as compare to existing competing imported/Japan assembled 660cc cars in Pakistan.   

Marking Scheme:The total marks of this discussion are 5; where each point carries one mark: each point need should be justified.  Avoid irrelevant text/material and lengthy discussion; be precise and stick to the topic while answering.

+ How to Join Subject Study Groups & Get Helping Material?

+ How to become Top Reputation, Angels, Intellectual, Featured Members & Moderators?

+ VU Students Reserves The Right to Delete Your Profile, If?


See Your Saved Posts Timeline

Views: 426

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Replies to This Discussion

WHAT COULD BE POSSIBLE POSITIONING STRATEGY FOR LAUNCHING SUZUKI ALTO 660CC IN PAKISTAN IN 2018 AND ELIMINATING SUZUKI MEHRAN
WHAT COULD BE POSSIBLE POSITIONING STRATEGY FOR LAUNCHING SUZUKI ALTO 660CC IN PAKISTAN IN 2018 AND ELIMINATING SUZUKI MEHRAN

FRIENDS LAGTA HAI.....MERAY ILAWA KOI AUR NAHI HAI ISS SUBJECT MAI

Mai b hun yar pr kuj palay nahi par raha

mra subjct hai yeh

have you any idea about this GDB?

SENDING SOME HINTS AND HELPING MATERIAL ...HOPE THEY WILL WORK

Attachments:

MKT530_GDB_Idea_Solution:
different positioning strategies can be:
1- customer benefits:
2- Product characteristics
3- Price-quality approach
4- Product user approach
5- Competitors approach

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions. Read More>>

 

Note:-

For Important Helping Material related to this subject (Solved MCQs, Short Notes, Solved past Papers, E-Books, FAQ,Short Questions Answers & more). You must view all the featured Discussion in this subject group.

For how you can view all the Featured discussions click on the Back to Subject Name Discussions link below the title of this Discussion & then under featured Discussion corner click on the view all link.

Or visit this link 

Click Here For Detail.

&

.•°How to Download past papers from study groups°•. 

Using Product characteristics or Customer Benefits as a positioning strategy
This strategy basically focuses upon the characteristics of the product or customer bene
Pricing as a positioning strategy
quality approach it is important and is largely used in product positioning. In many product categories, there are brands that deliberately attempt to offer more in terms of service, features or performance. They charge more, partly to cover higher costs and partly to let the consumers believe that the product is, certainly of higher quality.


Positioning strategy based on Use or Application
 Basically this type of positioning-by-use represents a second or third position for the brand, such type of positioning is done deliberately to expand the brand’s market. If you are introducing new uses of the product that will automatically expand the brand’s market.

Positioning strategy based on Product Process
Positioning approach is to associate the product with its users or a class of users. Makes of casual clothing like jeans have introduced ‘designer labels’ to develop a fashion image. In this case the expectation is that the model or personality will influence the product’s image by reflecting 

Positioning strategy based on Product Class
In some product class we have to make sure critical positioning decisions

Positioning strategy based on Cultural Symbols
In today’s world many advertisers are using deeply entrenched cultural symbols to differentiate their brands from that of competitors. The essential task is to identify something that is very meaningful to people that other competitors are not using and associate this brand with that symbol

Positioning strategy based on Competitors
In this type of positioning strategies, an implicit or explicit frame of reference is one or more competitors. In some cases, reference competitor(s) can be the dominant aspect of the positioning strategies of the firm, the firm either uses the same of similar positioning strategies as used by the competitors or the advertiser uses a new strategy taking the competitors’ strategy as the base.


Note : this strategies use in this gdb just add Suzuki car ki points and complete ur gdb I hv shortage of time that’s why I can’t

RSS

Latest Activity

Zahid Mahmood and hashim are now friends
20 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to + "Jɨyą's discussion Tou ho jay shairiiii XD XD
25 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to ϝ ι ყ α's discussion *خواتین.........XD XD *
35 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to + Adeeena's discussion Vitamins For Skin You Should Never Miss: p
36 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ liked +¢αяєℓєѕѕ gιяℓ's discussion My Dearest Friendz ❤ JK, DD, Fiya, Bushra , And Beloved bestie senii ❤ yOu people look So Cute
37 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ liked + "αяsαℓ " Ќąƶµяɨ •"'s discussion Muhabato me li gaye kasmain
38 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to 彡JK彡 ❤️'s discussion ^__^....... Lets Dedicate yOurself A quOte...... ^_^
39 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to 彡JK彡 ❤️'s discussion ^__^....... Lets Dedicate yOurself A quOte...... ^_^
39 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to + "αяsαℓ " Ќąƶµяɨ •"'s discussion Me, Mom and Bachy howey paisy
40 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to + "Jɨyą's discussion Tou ho jay shairiiii XD XD
41 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to + "αяsαℓ " Ќąƶµяɨ •"'s discussion 2019 Noble Prize Winners
42 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to + ! ! ! ! ! ! ! ! ! ! ! ! ! ! !'s discussion تربیت اسے کہتے ہیں
46 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ liked + ! ! ! ! ! ! ! ! ! ! ! ! ! ! !'s discussion تربیت اسے کہتے ہیں
46 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ updated their profile
47 minutes ago
+ ! ! ! ! ᎠixieᎠuຮt꧂ replied to + M.Tariq Malik's discussion Beck's Depression Inventory - This depression inventory can be self-scored.
56 minutes ago
+ ! ✨ ░S░I░N░G░E░R replied to +¢αяєℓєѕѕ gιяℓ's discussion My Dearest Friendz ❤ JK, DD, Fiya, Bushra , And Beloved bestie senii ❤ yOu people look So Cute
2 hours ago
+ Iuuoɔǝut+ liked + Iuuoɔǝut+'s blog post Dengue fever facts
2 hours ago
+ Iuuoɔǝut+ liked + Iuuoɔǝut+'s blog post The End Is Not Near, But If An 'Insect Apocalypse' Ever Happens, How Would We Know?
2 hours ago
+ ! ✨ ░S░I░N░G░E░R replied to + Iuuoɔǝut+'s discussion Apni zuban mai ic ka name btaen
2 hours ago
+ ! ✨ ░S░I░N░G░E░R liked + "AS"'s discussion Log tou Masla Banaty Hain..
2 hours ago

© 2019   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service