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 Scenario

 

Consumers generally relate person character with brand whereas the brand personality is a way at which it articulates and behaves. People try to create different personality traits with a brand to achieve differentiation, these characteristics signify brand behavior. Basically these characteristics lead to brand personification, brand personality, and it is all about the brand personality framework, brand personality creation and brand loyalty.

Human characteristics which people usually associate with products like sincerity, excitement, competence, sophistication and ruggedness are very important for marketers. Companies use these characteristics to design effective campaigns. People around the globe now buy brands either by their own set associations with brands or the set image of brand for them so a careful brand personality always crafted. Many companies use different combinations of the brand characteristics in order to uplift their brand image in customer’s mind.  

 

Point of Discussion:

 

Keeping in view the above scenario, how different companies use brand characteristics in designing their marketing campaigns for shaping favorable behavior for their products, support your discussion with examples of each characteristics?

 

Marking Scheme:

 

The total marks of this discussion are 5; each characteristic carries 1 mark; avoid irrelevant text/material and lengthy discussion; be precise and stick to the topic while answering.

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Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

here are five characteristics of consumers.

1: excitement

2: sincerity

3: competence

4: ruggedness

5: sophistication

Mrs.Nida Alamgir  thanks 

Dear Students Don’t wait for solution post your problems here and discuss ... after discussion a perfect solution will come in a result. So, Start it now, replies here give your comments according to your knowledge and understandings....

plz some one help

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