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Graded Discussion Board CONSUMER BEHAVIOR (MKT530) Dear Students!
This is to inform that Graded Discussion Board (GDB) No. 2 will be opened on August 5, 2014 for discussion and last date for posting your discussion will be August 8, 2014. This Graded Discussion Board will cover first 39 lessons.
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NOTE: There is no grace period in case of GDB
Objective of GDB
The basic objective of this discussion is to make students familiar with the importance of cultural values and its implications.
After attempting this GDB students will be able to:
Cultural understanding is critical to observe consumer behaviour in the marketplace. Culture always evolves over time and the values, beliefs and norms are transformed from one generation to the other. As it is the sum of total learned beliefs, values and customs that direct the consumer to show certain behaviours in a particular society. It helps individual to communicate, interpret and also dictate how to judge the other member of its community. Study of culture is very important to understand the consumer behaviour because in different societies consumers behave differently for example Pakistani consumer’s needs, wants and buying behaviours are different from the people who are living in other part of the world. Marketers dealing in international markets count these cultural differences while designing their marketing strategies. However, due to globalization some common values are emerging in international markets.
Keeping in mind the above mentioned scenario, in your opinion can global companies execute the same marketing strategies in different countries irrespective of cultural differences or they need to customize their marketing strategies? (5 Marks)
(Provide at least five points to support it)
For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.
kisi nay idea share nahe kia hoa iska
Please Discuss here about this GDB.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.
no they cant adopt same strategy in all culture
they surely need to customized their strategy for example an aid of wine is allowed in Europ or non muslim countries but not in Pakistan
Pakistan people have lw income so you cant offer them high value and very high quality products as they cant purchase
some customers ar interested in doscount while some are in extra unit of producs