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Dettol is a renowned brand in Pakistan and India. Dettol started its business with antiseptic liquid and later moved on to soap with the same features. Dettol is a market leader in liquid segment by covering major portion of the market as compare to Savlon and, Johnson and Johnson. Commercial campaign against the Dettol antiseptic liquid kicked off the Dettol and reduces its market share. Due to such competition with the passing of each day Dettol intends to introduce new products in the market.

In order to make difference Dettol has introduced “No touch hand wash system that dispenses a little soap each time when you place your hand under the sensor on the nozzle.

Point of discussion

Keeping in view the above scenario, describe any five strategies by which the new product “No touch hand wash system” can be positioned effectively in the minds of the customers.

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Replies to This Discussion

salam guys plz start a discussion

what are the five strategies?????

send me ur email address we have almost same subject so that we can exchange our assignments and GDB



E-mail me when i will make it i will send you or u also can send me.

have there any body who solve GDB

Please Discuss here about this GDB.Thanks

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