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MKT530 Consumer Behaviour Assignment / GDB Solution Fall 2019

CONSUMER BEHAVIOR
(MKT530)

Solution,

Consumers’ motives
consumers’ (complex psychological) motives behind the purchase of organic products.
Physiological
In which we identify that how to behave or act with others i.e. Food water, air shelter, sex
Safety
In which maintaining the environment’s balance for example Protection, order, stability
Social Needs
In which we need to have relationships with others once the physiological for example Affection friendship, belonging
Ego needs
This is our basic physiological need. In which people act according to their ego. They give the value to options of others, in order to believe in themselves prestige, status, self esteem
Self-Actualization
In which we referred to our needs; these include personal and creative growth which are achieved through the fulfilment of our full potential. self-fulfillment

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CONSUMER BEHAVIOR (MKT530)
Assignment No.1

Answer:

Consumers’ motives
Consumers’ (complex psychological) motives behind the purchase of organic products.
Physiological
In which we identify that how to behave or act with others i.e. Food water, air shelter, sex
Safety
In which maintaining the environment’s balance for example Protection, order, stability
Social Needs
In which we need to have relationships with others once the physiological for example Affection friendship, belonging
Ego needs
This is our basic physiological need. In which people act according to their ego. They give the value to options of others, in order to believe in themselves prestige, status, self esteem
Self-Actualization
In which we referred to our needs; these include personal and creative growth which are achieved through the fulfilment of our full potential. Self-fulfillment

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