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GDB No.1 Dated: Apr 24, 14
Dear Students!
This is to inform that Graded Discussion Board (GDB) No. 1 will be opened on April 25, 2014 for discussion and last date for posting your discussion will be April 28, 2014.
This Graded Discussion Board will cover first 5 lessons.

Total Marks 5 
Starting Date Friday, April 25, 2014 
Closing Date Monday, April 28, 2014 
Status Open 
Question/Description Consumer Behaviour (Mkt530) Spring 2014
GDB No.1
Due Date: 28 April, 2014
Marks: 5 Marks 
TOPIC: Consumer behaviour and Research

Learning Objectives: The basic objective of this assignment is making students familiar with the concept of consumer behaviour and its application.

Learning outcomes:
After attempting this assignment, the students will be able:
• To understand the significance of consumer behaviour for company’s perspective.
• To comprehend the practical implications of consumer behaviour in real life scenario.


Understanding consumer behaviour is vital for effective marketing, it helps managers to identify appropriate people to target and design, and communicate attractive offerings. Each aspect of the marketing plan can only be beneficial only by under-standing of the customer and today the rapid change in consumer markets this is only going to become more important for companies to update themselves.

In this fast changing era the power in the market place is shifting from seller to customer’s market, and latter building more choices for consumers in shape of variety by different competitors. In Earlier days of business consumer market power belongs to seller, which things they brought in market consumer had to purchase, as they were left with no choice. Before this shift companies don’t didn’t go for investigating the consumer behaviour. Recently organizations are investing huge amount of their marketing budget on very pertinent aspect of their success “customers”. They know their survival only depends on complete understanding of customer preferences and giving more value to them than provided by their competitors. Modern organizations when ask such questions like, who are our customers, how do we reach them, how do we attract and satisfy them, means they are trying to build sophisticated understanding of their customers. Companies are continuously trying to find out the ideas to satisfy their customers as this thing is perceives to be very beneficial for companies and customers as well.


Keeping in view the above scenario, why international companies are focusing more on consumer research and development while in Pakistani context this area is neglected? Discuss any five reasons with solid justification.

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Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

Sirf 4 din reh gaye hain koi ALLAH ka banda ya bandi points to bataye 

You all are the clientele (not company) and just segregate your main focusing while purchasing any products: that can be: Quality, price comparison, product knowledge, brands, company goodwill etc,


for companies: focusing on cultural changes, latest technology, consumer's awareness, understanding the future growth, competitions,  consumer feedback etc

select some headings and write down how companies are focusing? spending huge amount on the product research and development. Simple question of buying new mobile's purchasing can garner good knowledge to all of you: 

MKT530 - Consumer Behaviour solved mid term k papers chaye muge :( 

question is not clear. whether we have to write reasons of why international companies are focusing on research or we have to write about why pakistani companies are not paying attention to this area??

dont copy just take guidence from  it i submit it already

MKT 530 GDB #1

International markets are using large amount of capital on researching consumer behavior while in other hand Pakistan is not adopt this policy there are several reasons that why international market are adopting research while  Pakistan is neglecting. there are five reasons are following here

  • International markets consumer behavior is different than Pakistan there preferences there way of adopting thing is different than Pakistan. International markets change occurred at large scale and sudden. Therefore International markets adopt research and put a lot of money on research methods if he did not tot do so failure chances would be high if  he introduce a product in the market which have no scope.
  • Acquiring new customers is expensive. Therefore International markets focusing on research of consumer behavior that how can a company made more loyal the existence customer with the product. while in other hand in Pakistan change does not matter at large scale
  • International markets capital is avail other than using capital in manufacturing. In International markets there is possibility to adopt different research techniques due to huge amount of capital. that is why International companies have ability to focus more on research than Pakistan who is as developed country whose first priority is to manufacturing not to research.
  • International markets companies adopt research by using segmentation because it is defined better product gap that product should be designed in such manner that  quality wise nd quantity wise product is adoptable for customer and they could not be deny the product at any prices because product would be according to the acceptations of the customers .Therefor  International markets adopt research that there capital being put on manufacturing the product which is not acceptable for the customers
  • In International markets companies have opportunity to use  research methods .they prefer research due to the reason that they want to predict the future trend of consumer weather consumer would be loyal toward the product  or their choices would be change on the other hand Pakistan have no trend to research about consumer behavior at large scale because have not huge amount of capital for research methods and Pakistan sources are also limited to evaluate while using the research on consumer behavior  

parishey thanks for sharing..keep it up 

Only 45 min remaining, plz more post more ideas.

Plz see my uploaded material, plz don't copy it.

According to my approach. Following are the five main reasons.


  1. Lack of Awareness: Consumers in Pakistan are lack of awareness. They don’t know the right choice or information about the best product. They only know the product which is more advertised or  commonly used in the society. They are afraid to make changes in choice.


  1. Lack of Resources: Mostly the companies in Pakistan are working with small resources. Due to which these companies cannot bear the expenses of researches. The companies used to spend most of the revenue on manufacturing.


  1. Instability of Market: The current situation in Pakistan is not stable due to which market is also not stable. The investors  are afraid to invest more because they are not looking good future for good business. Research requires time and money which can only be invested in secure circumstances.



  1. Priority of Companies: The most companies have a strategy of manufacturing without caring the satisfaction or choice of consumers because they prefer manufacturing not researching the consumers.


  1. Small Scale of Market: The market in Pakistan is not that big in scale on which consumer research would be beneficial because companies have less chance to get good profit after investing a lot on researching.


Muhammad Jawad  thanks for shairng ..keep it up 

MKT530 - Consumer Behaviour

k mid term k solved papers chaye sir, muge :( .. 

mkt 530 quiz no 1



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