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MKT530 Current Final Term Papers Spring 2014 & Past Final Term Papers at One Place from 22 August to 02 September 2014

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Replies to This Discussion

2day's paper (MKT530)
Quite eazy...
46 mcqs, 4 short questions of 3 marks each,5 questions of 5 marks each,
Mcqs mostly from (communication, culture, innovation types, late night
packages, spokesperson, Celebrity, Global brand n strategies))
1. Celebrity of Global Image or local celebrity? 5 marks
2. Cognitive View Theory? 5 marks
3. Social Mobility in Pak and America? 5 marks
4. Credibility of Celebrity 5 marks
5. differntiate interests of 0pini0n Leader and Market maven? 5 marks
1. internet maven have more influence on their families. 3 marks
2. Disney world ads seek to encourage specific age group to visit their theme
parks without their children for a special vacation. In your opinion
they are targeting which age group/generation? Elaborate the rationale
behind your answer? (3 marks)
(Marks 3)
-----Contact 4 heLp-----Regards!

Ahmad Nauman (MBS_III)  Thanks for sharing ur paper pattern & Questions..best of luck for ur result 

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 My today paper (MKT530)

Tatal 46 questions

Mcqs some were easy and some were difficult

Subjective were

  1. Differentiate interests of 0pini0n Leader and Market maven (5)
  2. Social Mobility in Pak and America (5)
  3.  Samina wants to buy a microwave oven then she went to the market and purchased the oven so what role is played by samina. (5)
  4. Contrast between opinion leader and surrogate buyers (5)
  5. One question was about global market (3)
  6. How can a company understand other’s country culture, something like that (3)
  7. One question was from adoption process (3)

salman aftab thanks for sharing ur paper.best of luck for ur result 

Dear Ahmad

Kindly share preparation material (MKT 530). 

-----Contacted 4 heLp-----Regards!

plz share mkt530 final term solved papers 

kindly post the past papers


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