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The medium used for communication is known as channel
Which of the following is the mental process involved in judging, knowing, learning, perceiving, recognizing, remembering, thinking, and understanding that lead to the awareness of the world around us? Cognition
Which of the following is the mental process of knowing, including aspects such as awareness, perception, reasoning, and judgment?
“Perception and knowledge that are acquired through word of mouth and experience”, this line expresses which of the following concept?
Blogs are the form of which of the following communication mode?
“Need to know is important to understand people and things”. Which of the following function truly express this statement?
Who is the initiator of the communication? by sending a message to the receiver
Religion is an example of which of the following type of segmentation; Socio-Cultural segmentation
Different companies doing brand positioning attempts using this function, try to emphasize attributes and facts to establish an attitude against competitor brand.
Different companies doing brand positioning attempts using this function, try to emphasize attributes and facts to establish an attitude against competitor brand. Brand positioning
Which of the following defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society? Culture
A specialized non geographical bound community having structured set of social relationship of those who admire the brand is known as; Brand communities
All consumers are simultaneously members of more than one sub cultural segment; this can be viewed as; subculture interaction
Person or group serves as point of comparison for attitudes and values or guides behaviors is known as; reference group
Which of the following reason is the major hurdle in adopting standardized marketing strategies?
Lack of education is the biggest hurdle in the way of ____________ in Pakistan?
The group which born between 1945 – 1964 is known as? Baby boomers
The world markets are becoming more similar, and therefore which of the following is appropriate? Standardized marketing strategies are appropriate / feasible.
If Mr. Yusuf Shirazi owner of Atlas Group appear in an ad, and persuade viewers to purchase some particular product or endorse some message, in you opinion this type of appeal will fall under which of the following? The Executive or Employee
If you watch an ad in which famous player “David Beckham” is endorsing a brand, this type of appeal will fall under which of the following? Celebrity appeals
When two or more people who interact whether in an intimate setting or in a formal work place, is known as; Group
Which of the following type of group is meant for the protection of consumer and rights? Consumer action groups
__________ are highly credible sources of information because they usually are perceived as objective with regard to the product or service information or advice they dispense. Target audience
Narrow casting is a techniques used for which of the following purpose?
Which of the following social class is more career oriented as compared to the other social classes?
Upper Upper Class
Lower Upper Class
Upper Middle Class not sure
Upper Lower Class
If we going to analyze one neighbor whose life style is admirable and worthy of imitation in furnishing etc, this thing refers to which if the following? Comparative Group
While making global marketing strategies, organizations use mix strategy in which they use different product and also use different message, this thing may refer to; Standardized and Localized Communication
If Mian Mansha CEO of Nishat Group and MCB appear in an ad, and persuade viewers to purchase some particular product or endorse some message, in you opinion this type of appeal will fall under which of the following?
Who actually transform the product into a suitable form for consumption? Preparers
Cognitive dissonance evoked comes under which of the following appeal? Discomfort