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As a Customer Relationship Officerin a branch of a well reputed bank, you always feel immense pressure from the branch manager and the top management to get more and more deposits for your branch. Most of the time, the given targets are difficult and unrealistic. Your branch manager is also very much concerned about meeting targets. He calls you for a detailed meeting and instructs you to develop such a plan for the current and potential depositors where they can be attracted into the branch and retained as well.In the above critical case, there is a great need to develop a comprehensive customer relation management program on the following three bases

1. Operational CRM

2. Analytical CRM

3. Collaborative CRM

Question:You are required to develop a comprehensive collaborative CRM plan as per the instructions given by branch manager

.Instructions:Your plan/ suggestions must be at least five in number. 5*3=15

Your plan/suggestions must be genuine and practical.

Video lecture # 9th and 10th are helpful to prepare this assignment.Max words limit for this assignment: 60


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See the attached file of idea solution of MKT610 Assignment#01 spring 2011
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