We are here with you hands in hands to facilitate your learning & don't appreciate the idea of copying or replicating solutions. Read More>>

Looking For Something at vustudents.ning.com? Click Here to Search

www.bit.ly/vucodes

+ Link For Assignments, GDBs & Online Quizzes Solution

www.bit.ly/papersvu

+ Link For Past Papers, Solved MCQs, Short Notes & More


Dear Students! Share your Assignments / GDBs / Quizzes files as you receive in your LMS, So it can be discussed/solved timely. Add Discussion

How to Add New Discussion in Study Group ? Step By Step Guide Click Here.

Due Date: 2nd August, 2016

Learning objectives:

The core objective of this activity is to familiarize students with the concept of loyalty and how companies build long term relationships with their customers.

Learning Outcomes:

After attempting this activity, the students will be able to understand, explain, apply and critically examine the concept of loyalty and its benefits for customer relationship management (CRM).

Scenario:

Tesco public limited company is one of the largest retail stores dealing in merchandise and grocery with its 6,814 stores in 12 countries operating in Asia, Europe and North America. Tesco initially started as a grocery store but expanded its operations in electronics, financial services, petroleum, internet and mobile services. The success of Tesco can be attributed to its strong Customer relationship management (CRM) system and aggressive marketing strategies to build customer loyalty which have made it a leading retail brand. Tesco has the best loyalty scheme known as “Tesco loyalty card”. Company has also made partnership with other businesses such as gas stations, fitness clubs, movie theaters, hotels and provides discounts on those services. So any customer with a Tesco loyalty card can avail discounts on both retail services and other company’s products and services. Tesco also sends periodical emails to its customers according to their specific needs about the discounts and schemes available on loyalty card.

Metro Cash & Carry is also a leading retail brand dealing in 29 countries with 700 stores which opened its door to customers in 2007. In 2012 metro started its long term merger with Makro-Habib and they combined their resources to gain strength in retail industry. Metro being a self-service wholesale has its operations in Pakistan and offers variety of products such as grocery, meat, clothing and electronics etc. The company has very good relationship with the suppliers and tends to promote “made in Pakistan” products.

Point of discussion:

Keeping in mind the successful CRM strategy of Tesco loyalty cards, what do you suggest to Metro Cash & Carry Pakistan, should they also start a loyalty scheme while focusing on collaboration with other companies to build long term customer loyalty or not? Support your answer with logical arguments.

 

Marking Scheme:

The total marks of this GDB are 10; mention at least 05 points in detail to justify your answer. Each point carries 02 marks; avoid irrelevant text/material while answering the question.

 

+ How to Follow the New Added Discussions at Your Mail Address?

+ How to Join Subject Study Groups & Get Helping Material?

+ How to become Top Reputation, Angels, Intellectual, Featured Members & Moderators?

+ VU Students Reserves The Right to Delete Your Profile, If?


See Your Saved Posts Timeline

Views: 378

.

+ http://bit.ly/vucodes (Link for Assignments, GDBs & Online Quizzes Solution)

+ http://bit.ly/papersvu (Link for Past Papers, Solved MCQs, Short Notes & More)

+ Click Here to Search (Looking For something at vustudents.ning.com?)

+ Click Here To Join (Our facebook study Group)

Replies to This Discussion

Please start discussion .. Thanks 

U Done ?? Am Starting Now

no i haven't done yet ...any idea about this GBD ?

Please Discuss here about this GDB.Thanks
Our main purpose here discussion not just Solution
We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

RSS

© 2019   Created by + M.Tariq Malik.   Powered by

Promote Us  |  Report an Issue  |  Privacy Policy  |  Terms of Service

.