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Case:                 Revival of Air Blue after Islamabad strike. Air Blue has started its flight operation in 2004, and is now considered as Pakistan's second largest airline with over 20% share of the domestic market. Air blue's fleet of next-generation Airbus A320 and A321 aircraft began offering world-class travel to many cities within Pakistan.  The company's shareholding structure includes a group of investors including Mr. Tariq Chaudhary with majority stake; he also serves as CEO and Chairman of the Board. Air Blue now offers flights to five international destinations; Dubai, Sharjah, Abu Dhabi, Muscat, Oman and Manchester, UK. The last decade is considered to be the worst era for Pakistani nation. As many regions of Pakistan had to suffer by earthquakes, floods and air crashes. Flight No 202 of Air Blue was also among few misfortune airplanes, which was a scheduled domestic passenger flight crashed on 28 July 2010 near Islamabad, the capital of Pakistan, killing all 146 passengers and six crew on board. It is considered to be the deadliest air accident to occur in Pakistan to date. The aircraft, Air Blue operated Airbus A321-231 narrow-body jet airliner, crashed in the Margalla Hills north of Islamabad during a flight from Karachi's Jinnah International Airport to Benazir Bhutto International Airport. Air traffic controllers reportedly lost contact with the flight crew during its attempt to land in dense fog and heavy monsoon rain.  With the passage of time Air Blue was able to maintain its past position and has gained confidence among its valued customers. Considering the current economic trend of inflation, and tough competition among analogous brands; people preferably travel via Air Blue extensively even than before and the number of its traveler is mounting day by day.  Further you are directed to see the link given below in order to read the entire crash details:

Discussion Question: Even after such a great loss of Air Blue Flight No 202 crash, how did Air Blue managed to be a preferable airline for customers?

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Replies to This Discussion

Please Discuss here about this assignment.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

koe idea share kren please 

According to me is ka idea yahi hai k cusotmers ko retai karnai k liyai badh ma airblue nai kya kya kiya, ta k jo customers lost ho gayain hain wo wapis aa skain n market share jo lost ho gaya us ko b doubara liya ja sakai, is k liyai ap google per air blue ke achievements daikhain ap ko kafi kuch mil jayai ga jo unhoo nai 2010 k badh kiya.. yahi solution banta hai na is ka...do reply i m correct or not

yar kia hen air blue ki achivements kuch hint hi de do.


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