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Customer Relationship Management (MKT610) Spring, 2014 Graded Discussion Board No. 1 Due Date: April 28, 2014 Total Marks: 05. Topic: Customer Service Facilitation

NOTE: There is no grace period in case of GDB

 

Learning Objectives:

The case will enable the students to think as a Customer Relationship Manager, exploring the measures to attract, facilitate, attain and retain customers towards the brand they are dealing with.

Learning Outcomes:

After attempting this assignment, students will be able to comprehend that:

  • How to attract, attain, and retain customers for an online brand.
  • How to stimulate an online business.

Background of TCS Connect:

TCS is a well-known name in the logistics and supply chain industry of Pakistan for 31 years. It is a brand name associated with the attributes of reliability, trust and efficiency that has won the hearts and confidence of customers, which include more than 6,600 corporate customers in Pakistan alone. As is often the case with well-known brands, TCS has almost become a generic name and synonymous for quality and reliability in courier services nationwide. For their brand promotion they are using renowned social media sites such as; Face book, Twitter, Pinterest, Blog and Google+ where the customers can get the entire product details and can order their desired product there and then.

The Case:

TCS Connect is Pakistan's premier e-marketplace that provides a contemporary shopping experience to its valued customers. Being an online e-market place TCS connect facilitates its customers any time and anywhere around the clock. At TCS Connect you will find Pakistan’s premier brands, extensive variety of product options such as; cell phones and tablets, beauty and healthcare products, electronics and computers, books , and other daily usage items. Running an online business has advantages over having a physical storefront such as; there's no rent to pay, and you can reach millions of customers from the comfort of your own home. Contrary to it dealing with an online brand is more difficult and challenging to handle; as customers cannot try out the brand physically before purchasing, that is why promoting and selling a brand through physically existing outlets is considered as more reliable, feasible, and preferable in customer perspective. However, the trend is shifting gradually with the advent of more and more online brands. All you need is a great product, a user-friendly website, and a solid marketing plan to run an online brand successfully.

 

Question:

In your opinion how “TCS Connect” could more competently facilitate its customer & increase their engagement towards their brand by using the modern concepts of Customer Relationship Management?

Note*

Mention at least 4 to 5 points regarding customer facilitation to support your answer.

References:

http://tcsconnect.com/

Student’s Guide:

  • Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. 
  • Do not copy/paste the text/paragraphs from the reference links.
  • Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
  • For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Please DISCUSS IT here ....


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Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

mkt610

 start discussion 

Question:

In your opinion how “TCS Connect” could more competently facilitate its customer & increase their engagement towards their brand by using the modern concepts of Customer Relationship Management?

 

koi to discuss karo es gdb ko

please tariq bhai kuch to discuss karo

sab so gy ho kiaa? 

ap k pass solution hai ?

discuss q nh kar rahay gdb,,,khair mai nai to bana ka send kar diya hay jo mujhe smaj i 

idea do kia send kia hai

customer service facilitation lesson 3 se idea lo

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