Topic: CRM- One- To-One Marketing To the Next Level.
At times there were very few options available for the general public to go for shopping, but now the trend has changed! Everyone wants to look up-to-date, trendy, unique, and stylish. Current era is the era of tough competition, when each brand is giving hard time and competitive edge to each other. The presence and frequent addition of clothing brands has affected sales of Leisure Club badly. Since customers have so many choices available to shop. At the end of each season every brand put its stuff on sale in order to finish the old stock and attract maximum customers towards its brand. Keeping in view the tough competition level, Leisure Club came up with unique one-to-one marketing technique; it threw following text message to its registered customers on Friday, May 24, 2013:
Leisure Club summer sale start on Saturday, May 25, 2013. Up to 50% off, and advance booking start today. Come fast!
After attempting the GDB students will be able to:
Being considerate about the above scenario, do you think that this differentiated approach by Leisure Club will drag the attention of customers?
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defenetly its attract registered customers
now question y attracts, it should b discussed here