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Topic:  CRM- One- To-One Marketing To the Next Level.

Learning Objectives:

  • To make students see and analyze the innovative campaigns launched by different brands in the light of CRM theory.
  • To acquaint students with the actual responsibilities of a CRM Manager; regarding business exposure and customer attraction.


At times there were very few options available for the general public to go for shopping, but now the trend has changed! Everyone wants to look up-to-date, trendy, unique, and stylish. Current era is the era of tough competition, when each brand is giving hard time and competitive edge to each other. The presence and frequent addition of clothing brands has affected sales of Leisure Club badly. Since customers have so many choices available to shop. At the end of each season every brand put its stuff on sale in order to finish the old stock and attract maximum customers towards its brand. Keeping in view the tough competition level, Leisure Club came up with unique one-to-one marketing technique; it threw following text message to its registered customers on Friday, May 24, 2013:

Dear Customer,

Leisure Club summer sale start on Saturday, May 25, 2013. Up to 50% off, and advance booking start today. Come fast!

Learning Outcomes:

After attempting the GDB students will be able to:

  • Learn that how a brand can run successfully in the market.
  • Learn the innovative marketing techniques to grab customer’s attention.

Discussion Question:

Being considerate about the above scenario, do you think that this differentiated approach by Leisure Club will drag the attention of customers?


Note related to load shedding: Please be proactive

Dear students!

As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

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Replies to This Discussion

Please Discuss here about this GDB.Thanks

Our main purpose here discussion not just Solution

We are here with you hands in hands to facilitate your learning and do not appreciate the idea of copying or replicating solutions.

defenetly its attract registered customers

now question y attracts, it should b discussed here


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