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Customer Relationship Management (MKT 610) Spring, 2014
Assignment No. 1
Due Date: 26 May, 2014
Total Marks: 10
Weightage: 2 Topic: Topic: Implementing CRM in Banking Sector.
Learning objectives:
The basic objective of this assignment is to make students familiar with the core CRM concepts and its implementation in banking sector.
Learning outcomes:
After attempting this assignment students will be able to understand that: Which creational CRM techniques will be beneficial for the success of banking sector? How to implement CRM in banking sectors proficiently (specially emerging banks).
“Sindh Bank Limited”
The Sindh Bank Limited is a commercial bank based in Karachi, Pakistan. It was founded in December 2010, with several branches in the province of Sindh and was set up as a state-owned, regional bank, offering micro-finance loans and other banking services.
The Case:
Banking sector plays a very vital role in the economic life of the nations; the fitness of the economy is closely related to the accuracy of its banking system. Although banks create no new wealth but their borrowing, lending and related activities facilitate the process of production, distribution, exchange and consumption of wealth that is why they become very effective partners in the process of economic development. No one would have ever expected only a decade ago that banking beyond branches would receive so much attention across the financial services and industrial development. New technologies are coming up
persistently and “Banking Sector” is using ground breaking techniques to increase their clientele and facilitate their customers by providing them exclusive affluence by means of high-tech CRM and Marketing tools/tactics. The Sindh Bank Limited is currently standing among the queue of newly emerged banks in Pakistan, having numerous branches across the province of Sindh. It is facilitating its valued customer through conventional and online banking facilities. Its product category includes; deposit schemes, agriculture finance, student loan etc. The Sindh bank limited, being emergent bank of Pakistan needs to devise beneficial schemes in order to compete with other renowned banks of Pakistan and makes itself stand firmly among the queue of eminent and highly revenue generating banks.
1- Explore the website of Sindh bank and give your reviews that what distinguished services it is providing in order to facilitate its customers? (05 Marks)
2- What measures you think Sindh Bank should take for its betterment and in order maximize its clientele? (05 Marks)
Marking Scheme:
The total marks of this Assignment are 10; mention at least 3 to 4 points for both the questions in detail to justify your answer. Each point carries 2 marks; avoid irrelevant text/material while answering the question.
24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
 Students are advised to study the whole text carefully.
 Try not to include any irrelevant material in the solution.
 Try to come up with precise and original answers.
 Assignments reaching after the due date would not be considered.
Other Important Instructions:
 Make sure to upload the solution file before the due date on VULMS.
 Any submission made via email after the due date will not be accepted.
 Use the font style “Times New Roman” or “Arial” and font size “12”.
 It is advised to compose your document in MS-Word format.
 You may also compose your assignment in Open Office format.
 Use black and blue font colors only.
Note related to load shedding: Please be proactive Dear students! As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

yes assignment upload ho gai, ab plz start the disscussion


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