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Current Final Term Papers Spring 2012 Date: 16-July-2012 to 27-July-2012

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Please Share your Current Papers Questions/Pattern here to help each other.

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Current Final Term papers of this subject will be shared here During Exam.

Current Final Term papers of this subject will be shared here During Exam.

Good Mkt ke or b search ker k share kery

a.o.a

 

current final term paper of MKT610  (16th july 2012)

there are total 64 questions

56 were objectives and 4 questions of 3 marks and 4 of 5 marks.

mostly objectives were new and from topic of 360 degree view, CRM 4 C's remaining questions  I forgot :

subjective:

Significance of Idea development (5 marks)

Importance of CRM in organization (3)

Difference b/w strategic and long range planing (5 marks)

pareto's Law (5 marks)

1 situation base question tha jo yaad nahi 5 marks ka... umm selling point of view sey tha

how it is important to know the need of customer and consumer (3 marks)

shael gud keep it up & keep sharing 

how can we convert by chance customer to loyal customer? 3 marks
types of loyal customers? 5 marks
Impact of CRM on organization? 3 marks
Process of CRM? 5 marks
Give a example from ur routine life a sales person repeat there products feature again and again? 5 marks

almost all paper waz conceptual.....mcqs 50% from past paper (yesterday paper)

customer win probability

hw crm effect the profitability of organization

hw competitor knwledge help organization salespeople to sell their products

hw compliant help to build better customer relationships

symtom of listening is "distraction to external environment".....give an example

importance of brand name in selling?why people leave one product and start using another one?

importance of people and their characteristics

thanks hina

 

my today 20/07/12

How does empathy enhance employees’ communication skills interact with customers?

How would you differentiate the traditional approach of customer relationship management form modern approach?

How Field Sales Online helps manager to increase sales executives’ productivity?

It is said that customers can also be an exceptional source of information. How?

What is meant by good word-of-mouth and how does it affect business?

Discuss why organization has changed its focus from product oriented approach to customer oriented approach?

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