The case will enable the students to think as a Customer Relationship Manager, striking the measures to attract
consumers towards an emerging brand.
CASE: “TUTTI FRUTTI (FROZEN YOGURT)” AS AN EMERGING BRAND IN PAKISTAN.
Tutti Frutti, a brand of strong suit frozen yogurt is available universally in manifold countries including, Australia,
Brazil, Brunei, Cambodia, Canada, China, Colombia, Dominican Republic, France, Hong Kong, India, Indonesia,
Malaysia, Mexico, Philippines, Saudi Arabia, Tahiti, Taiwan, United Kingdom, Vietnam, etc. There are currently
over 50 flavors of “Tutti Frutti” frozen yogurt including, Almond, Banana, Birthday Cake, Cappuccino, Cheese
Cake, Chocó Peanut Butter, Chocolate, Coconut, Coffee, Green Tea, Melon, Mint, Vanilla, Orange, Papaya, Pink
Lemonade, Grape, Guava, Kiwi, Taro, Mango, Passion, Peach, Pineapple, Raspberry, Strawberry etc. Its new and
unique flavors are constantly being added to set “Tutti Frutti” frozen yogurt apart from the competition.
The influx of “Tutti Fruitti” has provided an interactive self-service frozen yogurt place where every customer has
the freedom to create his/her own sweet by the combination of numerous available flavors. “Tutti Frutti” has
opened its outlets in metro cities of Pakistan such as, Lahore, Karachi & Islamabad and they are planning to open
their outlets in other cities of Pakistan. Being considerate about the cultural aspect of Pakistani cuisine; it’s an
innovative count in sweet dishes. It will take certain time period to get eminent among the targeted customers, as
majority of the people are not well aware of its existence and the novel concept of frozen yogurt.
POINT TO PONDER:
Being a student of Customer Relationship Management, what measures do you think “Tutti Frutti (Frozen
Yogurt)” should take, in order to clutch maximum customers and stand among the queue of other renowned
desserts brand category?
please discus it
3may is last date
Tariq br & friends
wat meause company should take to capture market
How to construct successful CRM:
Lecture 9 & 10
Operational CRM means supporting the "front office" business processes, which include customer
contact (sales, marketing and service). Tasks resulting from these processes are forwarded to employees
responsible for them, as well as the information necessary for carrying out the tasks and interfaces to
back-end applications are being provided and activities with customers are being documented for
Includes: Sales Force Automation (SFA), Customer Service and Support (CSS), Enterprise Marketing Automation (EMA)
In analytical CRM, data gathered within operational CRM and/or other sources are analyzed to segment
customers or to identify potential to enhance client relationship. Customer analysis typically can lead to
targeted campaigns to increase share of customer's wallet.
• Campaign management and analysis
• Contact Optimization
• Customer Acquisition / Reactivation / Retention
• Customer Segmentation
• Customer Satisfaction Measurement / Increase
• Sales Coverage Optimization
• Fraud Detection and analysis
• Financial Forecasts
• Pricing Optimization
• Product Development
• Program Evaluation
• Risk Assessment and Management
Collaborative CRM facilitates interactions with customers through all channels (personal, letter, fax,
phone, web, e-mail) and supports co-ordination of employee teams and channels. It is a solution that
brings people, processes and data together so companies can better serve and retain their customers.
The data/activities can be structured, unstructured, conversational, and/or transactional in nature.
so, tutti frutti apne business mein CRM dale ge collaborative, analytical aur operational techniques use kar k. Aise customers satisfied houn ge aur wo bar bar uski product ko try krne ain ge.
Nadia gud keep it up & thanks for sharing
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ismail sani always try to add the proper title
MKT610 Assignment no 01 Solution & Discussion Due Date:
Thanks for understanding