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MKT610 Current Mid Term Papers Spring 2012 Date: 11-5-2012 to 22-05-2012

Current Mid Term Papers Spring 2012 Papers, May 2012 Mid Term Papers, Solved Papers, Solved Past Papers, Solved MCQs


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Please Share your Current Papers Questions/Pattern here to help each other. Thanks

My Today Paper MKT 610

 

The process of performing activities that increase the value of goods or services to consumers is known as:

The two basic components of a customer's evaluation of services are:

Operational customer relationship management supports which one of the following functions?

The loyalists who divide their loyalty among few available brands fall in which one of the following categories?

Enhancement in a product by a company before the product is offered to customers is known as:

Total customer care program performs following functions EXCEPT:

Which of the following benefits is NOT communicated and delivered by tangible product attributes?

Customer metrics include all of the following EXCEPT:

Companies often fail to analyze brands, competitor’s activities and pricing strategies that having impact on their products and customers. This statement reflects which one of the following failures of strategic plans?

The loyalists who maintain undivided loyalty with regard to their brand choice are known as:

A customer who willfully accepts whatever product or service is offered by an organization is known as:

Identify which of the following objective does not belong to "total customer care program" EXCEPT:

Which of the following is the description of good sales people?

Subjective Questions

Steps in Formulation Strategy

Difference b/w customer loyalty and customer retention

 

                                        Best of Luck!!!

 Zeeshan thanks for sharing paper 

My Today Paper MKT 610

 

The process of performing activities that increase the value of goods or services to consumers is known as:

The two basic components of a customer's evaluation of services are:

Operational customer relationship management supports which one of the following functions?

The loyalists who divide their loyalty among few available brands fall in which one of the following categories?

Enhancement in a product by a company before the product is offered to customers is known as:

Total customer care program performs following functions EXCEPT:

Which of the following benefits is NOT communicated and delivered by tangible product attributes?

Customer metrics include all of the following EXCEPT:

Companies often fail to analyze brands, competitor’s activities and pricing strategies that having impact on their products and customers. This statement reflects which one of the following failures of strategic plans?

The loyalists who maintain undivided loyalty with regard to their brand choice are known as:

A customer who willfully accepts whatever product or service is offered by an organization is known as:

Identify which of the following objective does not belong to "total customer care program" EXCEPT:

Which of the following is the description of good sales people?

Subjective Questions

Steps in Formulation Strategy

Difference b/w customer loyalty and customer retention

 

                                        Best of Luck!!!



Read more: MKT610 - Virtual University of Pakistan http://vustudents.ning.com/profiles/message/show?id=727710195&f...

@ Sana aap nay tu mera paper he copy paste kr dia :D

My Today Paper MKT 610       time 11:30 to 1230

total question 32

28 question multiple choice

2 question 3marks

2 question 5 marks

question 15 t0 20 chapter mein se te quiz old papers mein se 6 ya 7 aaye hon ge 

: differentiate customer loyalty and retention?3marks

Explain briefly open ended and close ended questions? (3)
How brand familiarity is created and what are the qualities of good brand name?5 marks

ek organization k bar mein ta mjhe ub yad nai hai




umar  thanks 

Total Qz 64
Mcqz 56 all are easy if you read the handout 
4 questions are 3 marks 
4 questions are 5 marks
Being a CRM manager how you improve the communication skill of your employee 
Sales application marketing application and support application 
Four C’s ka ak qz tha 
Customer mood ka ak question tha 
Ak question appeals wala tha jis mai “customer wants gains or profit”
Ak question complaints wala tha 
Over all paper easy tha 20% mcqz past paper sy thy 
Seven C’s k mCQZ thy 

urrent paper mkt610,2012

Total 32 question
28 mcq’z
2 question = 3 marks
2 question = 5 marks

Subjective question:
2 marks
What traits are the valuable parts of person’s morally good behavior?
In perfect compaction the demand curve is always downward slopping. Why?

5 marks
What are the two ideological camps in free trade theories? Explain in detail
What is monopolistic and oligopolistic compition? Explain the main points of difference?

Totally 32 questions
28 objective question at least 40% from past papers’
.
Difference between planning and implementation strategies.(05 marks}.
.
What is customer service supports CSS (03 marks)
.
What is bottom and top down approach (03 marks?)
.
One more question not remembered properly about innovation.(05 marks)

EXPLAIN dimentions of service quality? 5

how brand familiarity can be created and what are qualities of good brand name ? 5

how organization convert customer by chance to loyal customers? 3

briefly explain 1. scalability 2. multiple communication channels 3

28 mcqs:

carftsman economy ka tha ek

free installation of AC (convenience)

requirement of good CRM program 

non-transfereble means ( brand identity)

active listener ka tha ek

a few were from mega quiz file of talal

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